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the codes or regulations you work to, on the relevant service pages.","also_written_as":["regulatory_risk"],"provisional_namespace":"query.intent","review":"Risk judgment from evidence, not the person's intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#compliance_risk"},{"key":"corporate_vs_social","name":"Corporate Vs Social","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.context","record_type":"evaluation_field","aliases":["business_vs_community","corporate_social"],"definition":"The model decides whether the event or service is for a business setting or a personal one, such as a caterer for a company offsite versus a birthday party, and filters vendors by that fit.","what_a_business_can_do":"Have separate pages or sections for corporate and private clients, with examples of each kind of event or job.","provisional_namespace":"query.intent","review":"Background situation of the 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costs.","provisional_namespace":"query.intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#design_vs_cost"},{"key":"design_vs_function","name":"Design Vs Function","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.intent","record_type":"evaluation_field","aliases":["aesthetics_vs_utilitarian","design_functionality"],"definition":"The model decides whether looks or practical performance matter more in the request, for example a decorative fence versus a secure dog-proof fence, and weights candidates on that.","what_a_business_can_do":"Describe both the look and the practical performance of your work: materials, durability, and what problem each option solves.","provisional_namespace":"query.intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#design_vs_function"},{"key":"design_vs_regulatory","name":"Design Vs Regulatory","stage":"Query 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events.","same_as":"event_type_variance","provisional_namespace":"query.intent","review":"Event setup is background of the request","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#event_type_variation"},{"key":"exclusivity_modifier","name":"Exclusivity Modifier","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.intent","record_type":"evaluation_field","aliases":["exclusivity indicator","exclusive tag"],"definition":"The model picks up words like \"private\", \"VIP\" or \"members-only\" in the query and favours businesses that show they offer exclusive or limited-access service.","what_a_business_can_do":"If you offer private bookings, buyouts or limited-availability service, state it explicitly with what it includes.","provisional_namespace":"query.intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#exclusivity_modifier"},{"key":"facility_quality_ambiguity","name":"Facility Quality 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rates, terms and eligibility, so the model can match you to that product.","provisional_namespace":"query.intent","review":"Identifies the product type to match providers","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#financial_product"},{"key":"franchise_vs_local","name":"Franchise Vs Local","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.intent","record_type":"evaluation_field","aliases":["franchise or local","business type distinction"],"definition":"The model decides whether the person prefers a national franchise or a locally owned business, for example a chain lawn service versus an owner-run one, and weights candidates by that ownership signal.","what_a_business_can_do":"State your ownership plainly: locally owned since a given year, or which franchise you belong to, on your About page and listings.","also_written_as":["independent_vs_chain"],"provisional_namespace":"query.intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#franchise_vs_local"},{"key":"full_remodel_vs_minor_update","name":"Full Remodel Vs Minor Update","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.intent","record_type":"evaluation_field","aliases":["renovation scale","remodeling type"],"definition":"The model decides whether the person wants a full remodel or a small update, such as a full bathroom gut versus new fixtures, and matches them to contractors who take that size of job.","what_a_business_can_do":"Say whether you take small jobs or have a minimum size, and show examples of both full remodels and updates.","same_as":"complete_overhaul_vs_minor_update","provisional_namespace":"query.intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#full_remodel_vs_minor_update"},{"key":"in_person_need","name":"In 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insurers.","what_a_business_can_do":"State whether you work with insurance claims, which insurers you deal with, and what help you give with paperwork and adjusters.","provisional_namespace":"credentials.status","review":"The person's need, not a credential check","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#insurance_help_needed"},{"key":"interpretation_of_thids","name":"Interpretation Of Thids","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.intent","record_type":"evaluation_field","aliases":["term interpretation","concept understanding"],"definition":"The model records how it read an ambiguous word or phrase in the query, so later stages search for the right meaning. The key name appears to be a garbled spelling in the model's own output.","what_a_business_can_do":"Use the common names customers use for your services alongside trade terms, so an ambiguous phrase still maps to you.","provisional_namespace":"query.intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#interpretation_of_thids","observed":{"runs":7,"of_runs":100,"share":7,"in_reasoning_text":0,"example":{"q":"Which moving company in Austin, TX should I hire?","path":"interpretation","value":"User wants a recommendation for a moving company in Austin, TX, likely for residential or small business relocation."},"week":"2026-W42"}},{"key":"itinerary_flexibility","name":"Itinerary Flexibility","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.intent","record_type":"evaluation_field","aliases":["travel flexibility","itinerary adaptability"],"definition":"The model weighs how fixed the person's travel plans are, which matters when choosing tour operators, rentals or transfer services that differ on rebooking and cancellation.","what_a_business_can_do":"Publish your cancellation, rescheduling and change policies with exact time windows and fees.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"provisional_namespace":"query.intent","url":"https://crawlcheck.io/glossary/ai-classifiers/query-understanding#itinerary_flexibility"},{"key":"lender_type_ambiguity","name":"Lender Type Ambiguity","stage":"Query Understanding","stage_slug":"query-understanding","namespace":"query.uncertainty","record_type":"evaluation_field","aliases":["lender type uncertainty","lender classification ambiguity"],"definition":"The model notes it is unclear which kind of lender fits, such as a bank, credit union or online lender, and may lay out the differences instead of naming one.","what_a_business_can_do":"State what kind of lender you 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terms.","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#review_and_engagement","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"I need a plumber in Atlanta, GA today, who can come right away?","path":"scoring_algorithm.review_bonus","value":"+2 for ≥3 recent reviews mentioning speed"},"week":"2026-W42"}},{"key":"reviews_and_ratings","name":"Reviews And Ratings","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["customer_reviews","ratings_analysis"],"definition":"The model's read of a candidate's star ratings and review content across platforms.","what_a_business_can_do":"Ask for reviews on major platforms and mark them up 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A repeated pattern, not one late job, counts against it.","what_a_business_can_do":"Reply to delay complaints with what changed, publish realistic timelines per job type, and show recent projects with start and finish dates.","provisional_namespace":"candidate.eligibility","review":"Repeated delay pattern read from reviews and complaints.","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#systematic_project_delays"},{"key":"tecta_america_colorado_llc","name":"Tecta America Colorado Llc","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"candidate.eligibility","record_type":"entity_instance","aliases":["entity_reference","company_marker"],"definition":"Not a judgment but a named company: the model wrote down Tecta America Colorado LLC, a commercial roofer, as a specific candidate while screening roofing options in Colorado. It shows the model tracking individual businesses by legal name.","what_a_business_can_do":"Use one consistent legal and trading name across your site, Business Profile and directories so the model links every mention to the same company.","glossary_term":"https://crawlcheck.io/glossary/named-entity-recognition","provisional_namespace":"entity.instance","review":"Leaked business name; closest namespace is the screening step.","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#tecta_america_colorado_llc"},{"key":"tile_combo_capable","name":"Tile Combo Capable","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"service.fit","record_type":"evaluation_field","aliases":["skill_combination","capability_assessment"],"definition":"While screening, the model checks whether a business can handle a specific combination of work in one job, such as a carpet cleaner that also cleans tile and grout. 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Open complaints weigh more than resolved ones because they suggest the problem continues.","what_a_business_can_do":"Respond publicly to complaints on BBB, Yelp and Google, and state how each was resolved.","same_as":"unresolved_customer_complaints","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#unresolved_complaints"},{"key":"unresolved_licensing_issues","name":"Unresolved Licensing Issues","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"credentials.status","record_type":"evaluation_field","aliases":["licensing_problems","compliance_issues"],"definition":"During screening, the model flags a business with an open licensing problem, such as a lapsed, suspended or mismatched contractor license. For an electrician or plumber this can remove the candidate entirely.","what_a_business_can_do":"Keep your license current, show the number and issuing board on your site, and make sure the licensed name matches your business name.","provisional_namespace":"credentials.status","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#unresolved_licensing_issues"},{"key":"unresolved_pricing_complaints","name":"Unresolved Pricing Complaints","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["pricing_disputes","cost_issues"],"definition":"During screening, the model flags complaints about price that look unsettled, such as surprise fees or invoices above the quote for a moving company. It reads these as a fairness and transparency risk.","what_a_business_can_do":"Publish how quotes work and what can change the final price, and answer pricing complaints publicly with the resolution.","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#unresolved_pricing_complaints"},{"key":"unresolved_regulatory_issues","name":"Unresolved Regulatory Issues","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"evidence.assessment","record_type":"evaluation_field","aliases":["regulatory_concerns","compliance_risks"],"definition":"During screening, the model flags open regulatory matters, such as a state enforcement action, health-code violations at a restaurant or an unresolved permit dispute, as a compliance risk for the candidate.","what_a_business_can_do":"Resolve open regulatory matters and, where appropriate, state current compliance status and inspection results on your site.","provisional_namespace":"candidate.eligibility","review":"Judges compliance risk from regulatory matters, not a pass/fail screen.","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#unresolved_regulatory_issues"},{"key":"unresolved_service_complaints","name":"Unresolved Service Complaints","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["service_issues","customer_feedback"],"definition":"During screening, the model flags complaints about service itself, such as no-shows, rude staff or missed appointments at an HVAC company, that remain unanswered or keep recurring.","what_a_business_can_do":"Answer service complaints publicly with what you fixed, and keep recent positive reviews flowing so old issues are not the latest word.","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/candidate-screening#unresolved_service_complaints","observed":{"runs":5,"of_runs":100,"share":5,"in_reasoning_text":0,"example":{"q":"¿Cuál es el mejor garage door repair en Tampa, FL?","path":"screening_criteria.customer_feedback","value":"Positive comments on response time, workmanship, and pricing."},"week":"2026-W42"}},{"key":"unresolved_workmanship_complaints","name":"Unresolved Workmanship Complaints","stage":"Candidate Screening","stage_slug":"candidate-screening","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["quality_complaints","craftsmanship_issues"],"definition":"During screening, the model flags complaints about the quality of finished work, such as a leaking roof after replacement or uneven tile, that have not been addressed. 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These feed later penalties in scoring.","what_a_business_can_do":"Clear up conflicting listings, answer complaints, and keep license and status facts current so the model finds nothing to flag.","crawlcheck_check":{"id":"audit","url":"https://crawlcheck.io/api/v1/business/audit","what":"Field-by-field audit of your listings"},"also_written_as":["risk_signal"],"provisional_namespace":"claims.extraction","review":"Risk evidence feeding scoring penalties.","url":"https://crawlcheck.io/glossary/ai-classifiers/signal-extraction#risk_signals"},{"key":"reputation_signals","name":"Reputation Signals","stage":"Signal Extraction","stage_slug":"signal-extraction","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["standing indicators","perception markers"],"definition":"Evidence about how a business is regarded, such as ratings, review volume, press mentions, awards and local recommendations, that the model extracts before scoring reputation.","what_a_business_can_do":"Keep review profiles active, list awards and press mentions with links, and make sure reputable directories carry an accurate listing.","crawlcheck_check":{"id":"listings","url":"https://crawlcheck.io/api/v1/business/listings","what":"Your directory listings, found and matched"},"also_written_as":["reputation_signal"],"provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/signal-extraction#reputation_signals","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"Most trusted painter in Charlotte, NC with good reviews?","path":"criteria.reputation_signals","value":"customer testimonials, Better Business Bureau complaints, presence on professional associations (e.g., Painting Contractors Association)"},"week":"2026-W42"}},{"key":"responsiveness_signals","name":"Responsiveness Signals","stage":"Signal Extraction","stage_slug":"signal-extraction","namespace":"claims.extraction","record_type":"evaluation_field","aliases":["engagement indicators","reaction markers"],"definition":"Evidence of how quickly a business answers customers, such as \"responds within an hour\" badges, owner replies to reviews or same-day callback promises. 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each service you offer on its own page or a clear service list, and match it on your Business Profile categories.","also_written_as":["scope_signals","service_scope"],"provisional_namespace":"service.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#service_scope_signal","observed":{"runs":26,"of_runs":100,"share":26,"in_reasoning_text":0,"example":{"q":"Which moving company in Austin, TX should I hire?","path":"scoring_model.service_range","value":"10"},"week":"2026-W42"}},{"key":"positioning","name":"Positioning","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"offer.fit","record_type":"evaluation_field","aliases":["market positioning","brand positioning"],"definition":"How the business presents itself in the market, such as budget, premium, eco-friendly or family-owned, which the model matches to modifiers in the query like \"affordable\" or \"luxury\".","what_a_business_can_do":"State your positioning plainly 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such as ergonomic office chairs or an easy booking flow, matched to users who ask for comfort or ease of use.","what_a_business_can_do":"Describe comfort and usability features in text, with specifics like adjustability or accessibility.","provisional_namespace":"presence.consistency","review":"Comfort and usability features are offer attributes.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#ergonomic_signal"},{"key":"geo_presence_signals","name":"Geo Presence Signals","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"candidate.eligibility","record_type":"evaluation_field","aliases":["location signals","geographic indicators"],"definition":"Signs of where a business actually is and works, such as a street address, city names on service pages and map listings. 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The model reads them to judge fit for travel or event queries.","what_a_business_can_do":"Put sample itineraries or schedules on their own pages with durations, stops, start times and what is included.","same_as":"itinerary_signals","provisional_namespace":"presence.consistency","review":"Describes offered tours and schedules, not web footprint.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#itinerary_signal"},{"key":"licensing_and_membership","name":"Licensing And Membership","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"credentials.status","record_type":"evaluation_field","aliases":["certifications","membership status"],"definition":"Licences, certifications and trade memberships the model finds for a business, such as a state contractor licence or a roofer's manufacturer certification. It treats them as evidence the business is legitimate and qualified.","what_a_business_can_do":"List licence numbers, issuing bodies and memberships on the site, linked to the issuer's lookup page where one exists.","provisional_namespace":"credentials.status","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#licensing_and_membership","observed":{"runs":10,"of_runs":100,"share":10,"in_reasoning_text":0,"example":{"q":"Most trusted HVAC contractor in Phoenix, AZ with good reviews?","path":"scoring_model.certifications_weight","value":"0.15"},"week":"2026-W42"}},{"key":"locations_listed","name":"Locations Listed","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"query.geography","record_type":"evaluation_field","aliases":["listed locations","available sites"],"definition":"The physical branches or addresses the model finds listed for a business. It uses them to judge reach and to pick the right branch for the user's city, for example a pet store chain with three stores.","what_a_business_can_do":"Give each location its own page with full address, phone and hours, and keep one listing per location in directories.","crawlcheck_check":{"id":"listings","url":"https://crawlcheck.io/api/v1/business/listings","what":"Your directory listings, found and matched"},"provisional_namespace":"presence.consistency","review":"About branch locations and reach relative to the user city.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#locations_listed"},{"key":"market_position","name":"Market Position","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"comparison.context","record_type":"evaluation_field","aliases":["industry position","market status"],"definition":"How the model places a business among its competitors: market leader, established local name, newcomer or niche specialist. It uses this when choosing which candidates to name and how to describe them.","what_a_business_can_do":"State verifiable facts that place you: years trading, jobs completed, areas covered, awards with dates and the awarding body.","provisional_namespace":"presence.consistency","review":"Placement among competitors is a market comparison.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#market_position"},{"key":"media_mentions","name":"Media Mentions","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["press mentions","media coverage"],"definition":"Coverage of a business in news sites, local papers or trade press that the model finds. It reads these as outside evidence that the business is real and known, such as a bakery featured in the city paper.","what_a_business_can_do":"Link to genuine press coverage from an In the news page, with outlet names and dates.","glossary_term":"https://crawlcheck.io/glossary/brand-mention","provisional_namespace":"presence.consistency","review":"Press coverage is reputation evidence, like awards and mentions.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#media_mentions"},{"key":"method_signal","name":"Method Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"service.fit","record_type":"evaluation_field","aliases":["approach indicators","technique signals"],"definition":"What the model learns about how a business does the work, such as a carpet cleaner using hot-water extraction or a pest firm using low-toxicity treatments. It matches this against methods the user asked for.","what_a_business_can_do":"Describe your methods, equipment and materials on each service page in plain words, including what you do not use.","provisional_namespace":"presence.consistency","review":"How the work is done bears on doing the asked job.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#method_signal"},{"key":"official_website","name":"Official Website","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"presence.consistency","record_type":"evaluation_field","aliases":["main website","primary site"],"definition":"The website the model takes to be the business's own, as opposed to directory or social pages. It uses that site as the main source for services, prices and contact details.","what_a_business_can_do":"Use one domain, link to it from every listing and profile, and put name, address and phone on it in text.","glossary_term":"https://crawlcheck.io/glossary/canonical-origin","provisional_namespace":"presence.consistency","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#official_website","observed":{"runs":17,"of_runs":100,"share":17,"in_reasoning_text":0,"example":{"q":"Who is the best real estate agent in Austin, TX?","path":"answer_structure.top_agents[].contact_info.website","value":"..."},"week":"2026-W42"}},{"key":"official_website_presence","name":"Official Website Presence","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"presence.consistency","record_type":"evaluation_field","aliases":["website existence","site availability"],"definition":"Whether the business has an official website the model could find and load. A tree service with only a Facebook page usually counts as weaker than one with its own working site.","what_a_business_can_do":"Have a working site on your own domain that loads without blocking AI crawlers, and link it from every listing.","crawlcheck_check":{"id":"scan","url":"https://crawlcheck.io/","what":"The full scan: can AI crawlers reach and read your site"},"same_as":"official_site_present","provisional_namespace":"presence.consistency","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#official_website_presence","observed":{"runs":2,"of_runs":100,"share":2,"in_reasoning_text":0,"example":{"q":"Affordable fence company in Arvada, CO that does good work?","path":"screening_criteria.online_presence","value":"Has a website or active business listings (Google, Yelp, Angie's List, HomeAdvisor, etc.)"},"week":"2026-W42"}},{"key":"outlier","name":"Outlier","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"claims.verification","record_type":"evaluation_field","aliases":["anomaly","exception"],"definition":"A data point that does not fit the rest, such as one listing with a different phone, a price far off the local range or a sudden burst of reviews. The model flags it and may trust the candidate less.","what_a_business_can_do":"Find and fix stray data about you: old phones, wrong addresses, outdated prices on listings and old pages.","crawlcheck_check":{"id":"audit","url":"https://crawlcheck.io/api/v1/business/audit","what":"Field-by-field audit of your listings"},"provisional_namespace":"presence.consistency","review":"Flags data points inconsistent with other sources.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#outlier"},{"key":"phone","name":"Phone","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"claims.extraction","record_type":"evaluation_field","aliases":["contact_number","telephone"],"definition":"The phone number the model attaches to a business. It uses it as a contact route and as an identity check, comparing the number across the site and listings.","what_a_business_can_do":"Show one main number in text on every page, and make it match on Business Profile and all directories.","crawlcheck_check":{"id":"number-watch","url":"https://crawlcheck.io/api/v1/business/number-watch","what":"Phone numbers printed for you that are not yours"},"glossary_term":"https://crawlcheck.io/glossary/nap-consistency","also_written_as":["phone_listed"],"provisional_namespace":"entity.identity","review":"Phone is a fact read from sources; identity check secondary.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#phone","observed":{"runs":14,"of_runs":100,"share":14,"in_reasoning_text":0,"example":{"q":"Who is the best real estate agent in Austin, TX?","path":"answer_structure.top_agents[].contact_info.phone","value":"..."},"week":"2026-W42"}},{"key":"phone_listed","name":"Phone Listed","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"presence.consistency","record_type":"evaluation_field","aliases":["public_phone","listed_contact"],"definition":"Whether the business has a publicly listed phone number the model could find. A missing or hidden number counts against candidates for urgent jobs such as a burst pipe or a lockout.","what_a_business_can_do":"Print your phone number in plain text, not only in an image or a click-to-call button, on the site and every listing.","crawlcheck_check":{"id":"nap-block","url":"https://crawlcheck.io/api/v1/business/nap-block","what":"Name, address and phone in one block on your page"},"same_as":"phone","provisional_namespace":"entity.identity","review":"Whether a phone is publicly listed is web footprint.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#phone_listed","observed":{"runs":14,"of_runs":100,"share":14,"in_reasoning_text":0,"example":{"q":"Who is the best real estate agent in Austin, TX?","path":"answer_structure.top_agents[].contact_info.phone","value":"..."},"week":"2026-W42"}},{"key":"pricing_signal","name":"Pricing Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"offer.fit","record_type":"evaluation_field","aliases":["price_indicator","cost_signal"],"definition":"Any pricing information the model finds for a business, such as a starting price, an hourly rate or a free-quote policy. It uses this to judge fit for budget or value questions.","what_a_business_can_do":"Publish starting prices or typical ranges for main services, with what changes the price.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"glossary_term":"https://crawlcheck.io/glossary/offer","provisional_namespace":"offer.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#pricing_signal","observed":{"runs":4,"of_runs":100,"share":4,"in_reasoning_text":0,"example":{"q":"Affordable plumber in Seattle, WA that does good work?","path":"signal_sources.price_indicators","value":"website flat-rate listings, quoted range in reviews, mentions of ‘budget’, ‘affordable’, ‘reasonable rates’"},"week":"2026-W42"}},{"key":"pricing_structure","name":"Pricing Structure","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"offer.fit","record_type":"evaluation_field","aliases":["price_format","cost_structure"],"definition":"How a business charges and how clearly that is laid out: flat rate, hourly, per square foot, call-out fee plus parts. The model uses it to explain cost and compare candidates, for example plumbers' call-out fees.","what_a_business_can_do":"Explain how you price on one page: the unit, minimums, call-out or travel fees, and what is included.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"glossary_term":"https://crawlcheck.io/glossary/offer","provisional_namespace":"offer.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#pricing_structure","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"I need a painter in Denver, CO today, who can come right away?","path":"signals_we_look_for.pricing_structure","value":"clear hourly or flat rates, mention of free estimate"},"week":"2026-W42"}},{"key":"primary","name":"Primary","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"answer.presentation","record_type":"evaluation_field","aliases":["main","key"],"definition":"Marks the main item in a group, such as a business's primary service category, main location or the strongest reason it fits. The model leads with this item when describing the candidate.","what_a_business_can_do":"Make your main service and main location obvious: first on the homepage, in the page title and as the primary listing category.","provisional_namespace":"presence.consistency","review":"Marks what the answer leads with, not web footprint.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#primary","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"I need a accountant in Phoenix, AZ today, who can come right away?","path":"signal_extraction.key_signals","value":"address or zip code matching Phoenix, AZ, stated same‑day or emergency service, positive recent reviews mentioning responsiveness, verified CPA license"},"week":"2026-W42"}},{"key":"regulatory_signal","name":"Regulatory Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"credentials.status","record_type":"evaluation_field","aliases":["compliance_signal","legal_indicator"],"definition":"Evidence that a business follows the rules for its trade, such as permits pulled, health inspection scores for a restaurant or a licensed electrician's code compliance. The model weighs it most in regulated or risky work.","what_a_business_can_do":"State the permits, inspections and licences you hold, with numbers and links to the public register.","provisional_namespace":"presence.consistency","review":"Permits, inspections and licensing are credentials.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#regulatory_signal"},{"key":"reputation_signal","name":"Reputation Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["trustworthiness_signal","credibility_indicator"],"definition":"Any evidence of how a business is regarded, such as review ratings, complaint history, awards and press. The model combines these to judge whether it is safe to recommend.","what_a_business_can_do":"Keep review profiles active, answer complaints publicly and list awards with dates and sources.","same_as":"reputation_signals","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#reputation_signal","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"Most trusted painter in Charlotte, NC with good reviews?","path":"criteria.reputation_signals","value":"customer testimonials, Better Business Bureau complaints, presence on professional associations (e.g., Painting Contractors Association)"},"week":"2026-W42"}},{"key":"review_summary_signal","name":"Review Summary Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["feedback_summary","review_overview"],"definition":"The model's short summary of what reviews say about a business, for example on-time but pricey. It uses this summary to describe the candidate and compare it with others.","what_a_business_can_do":"Ask happy customers to mention specifics in reviews, and reply to recurring complaints with what you changed.","glossary_term":"https://crawlcheck.io/glossary/aggregaterating","same_as":"third_party_reviews_summary","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#review_summary_signal","observed":{"runs":3,"of_runs":100,"share":3,"in_reasoning_text":0,"example":{"q":"Which landscaper in Phoenix, AZ should I hire?","path":"screening_criteria.customer_reviews.review_sources","value":"Google, Yelp, Angie's List, HomeAdvisor"},"week":"2026-W42"}},{"key":"seasonal_signal","name":"Seasonal Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"evidence.freshness","record_type":"evaluation_field","aliases":["seasonal_trend","time-based_signal"],"definition":"Signs that a business's services or availability change by season, such as a landscaper doing snow removal in winter or a pool company closing in autumn. The model uses it to judge fit for the user's timing.","what_a_business_can_do":"State seasonal services and dates on the site, and update hours and listings when your season changes.","crawlcheck_check":{"id":"hours","url":"https://crawlcheck.io/api/v1/business/hours","what":"Your hours, day by day, everywhere they are printed"},"provisional_namespace":"presence.consistency","review":"Seasonal availability is named under evidence freshness.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#seasonal_signal"},{"key":"secondary","name":"Secondary","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"answer.presentation","record_type":"evaluation_field","aliases":["supplementary","additional"],"definition":"Marks a supporting item rather than the main one, such as a secondary service or branch. The model may mention it but will not lead with it, for example a roofer that also cleans gutters.","what_a_business_can_do":"List secondary services on their own pages so they are found, while keeping the main service clearly first.","provisional_namespace":"presence.consistency","review":"Marks items mentioned but not led with in the answer.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#secondary","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"Affordable dentist in Arvada, CO that does good work?","path":"screening_criteria.additional_signals","value":"Availability of emergency appointments, Family-friendly environment, Clear communication about treatment costs"},"week":"2026-W42"}},{"key":"service_area","name":"Service Area","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"service.fit","record_type":"evaluation_field","aliases":["coverage_area","service_region"],"definition":"The places a business says it serves. The model uses this to decide whether a candidate can take a job at the user's location, such as a mobile dog groomer covering certain suburbs.","what_a_business_can_do":"Name the towns or ZIP codes you serve in text on the site and keep the Business Profile service areas the same.","crawlcheck_check":{"id":"service-areas","url":"https://crawlcheck.io/api/v1/business/service-areas","what":"The places your site names against your Business Profile"},"glossary_term":"https://crawlcheck.io/glossary/service-area","provisional_namespace":"service.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#service_area","observed":{"runs":9,"of_runs":100,"share":9,"in_reasoning_text":0,"example":{"q":"Who is the best garage door repair in Austin, TX?","path":"screening_criteria.service_area","value":"Based in or serves Austin, TX"},"week":"2026-W42"}},{"key":"sustainability_signal","name":"Sustainability Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"offer.fit","record_type":"evaluation_field","aliases":["eco_signal","green_indicator"],"definition":"Evidence of environmentally friendly practice, such as low-toxicity cleaning products, solar certification or recycling of old materials. The model weighs it when the user asks for eco-friendly options.","what_a_business_can_do":"Name the specific products, certifications or practices you use, rather than general green claims.","provisional_namespace":"presence.consistency","review":"Eco practice matches a user preference on the offer.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#sustainability_signal"},{"key":"third_party_signals","name":"Third Party Signals","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"evidence.provenance","record_type":"evaluation_field","aliases":["external_signals","outside_indicators"],"definition":"Information about a business from sources it does not control, such as directory listings, review sites, the BBB or local news. The model uses it to confirm or question what the business says about itself.","what_a_business_can_do":"Claim and correct your listings on major directories and review sites so outside sources agree with your site.","crawlcheck_check":{"id":"listings","url":"https://crawlcheck.io/api/v1/business/listings","what":"Your directory listings, found and matched"},"glossary_term":"https://crawlcheck.io/glossary/local-citation","provisional_namespace":"presence.consistency","review":"About where evidence comes from: third-party sources.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#third_party_signals"},{"key":"trust_signal","name":"Trust Signal","stage":"Digital Presence Signals","stage_slug":"digital-presence-signals","namespace":"evidence.assessment","record_type":"evaluation_field","aliases":["credibility_signal","trust_indicator"],"definition":"Any evidence that makes a business look reliable, such as a licence, insurance, a long trading history, guarantees or consistent reviews. 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The model weighs it for transport and auto queries.","what_a_business_can_do":"List your fleet or stock with make, model, year and inspection or maintenance details, kept current.","provisional_namespace":"presence.consistency","review":"Fleet condition and standard is offer quality.","url":"https://crawlcheck.io/glossary/ai-classifiers/digital-presence-signals#vehicle_quality_signal"},{"key":"market_saturation","name":"Market Saturation","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["market density","competition level"],"definition":"How crowded a local market is with similar businesses, for example dozens of roofers in Denver. 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A candidate that shows that specialty can be chosen over generalists.","what_a_business_can_do":"Give each specialty its own page with examples, credentials and the jobs you do and do not take.","provisional_namespace":"service.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#specialization_gap"},{"key":"citation_quality","name":"Citation Quality","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"evidence.provenance","record_type":"evaluation_field","aliases":["source reliability","reference credibility"],"definition":"How reliable the model judges the sources it found about candidates to be: an official licence register or the business's own site counts more than a scraped directory or an anonymous forum post.","what_a_business_can_do":"Get listed on reputable sources in your trade and keep them accurate, and state key facts on your own site.","glossary_term":"https://crawlcheck.io/glossary/citation","provisional_namespace":"comparison.context","review":"Source reliability by origin is evidence provenance.","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#citation_quality"},{"key":"community_presence","name":"Community Presence","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["community engagement","social presence"],"definition":"How visible a business is in its local community, such as sponsoring a youth team, local forum recommendations or neighbourhood group mentions. 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The model uses it to judge how strictly to filter candidates.","what_a_business_can_do":"Stand out with checkable specifics: specialty, area, hours, guarantees and published prices.","same_as":"market_saturation","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#density"},{"key":"design_innovation_gap","name":"Design Innovation Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["design deficiency","innovation gap"],"definition":"A gap where local businesses show dated or generic design work, such as kitchen remodelers with no modern portfolio. 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The model sizes this up before choosing which candidates to name, for example the main tree services in one county.","what_a_business_can_do":"Make sure you appear in the local sources the model reads: Business Profile, major directories and local review sites.","crawlcheck_check":{"id":"competitor-gap","url":"https://crawlcheck.io/api/v1/business/competitor-gap","what":"Pages AI cites for your trade and city, and which you are missing from"},"glossary_term":"https://crawlcheck.io/glossary/local-pack","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#local_competition"},{"key":"local_trust_gap","name":"Local Trust Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["trust disparity","local credibility gap"],"definition":"A gap where local independents look less trustworthy to the model than chains because they show less evidence, such as no licence number or few reviews. A local business with clear evidence can close it.","what_a_business_can_do":"Show licence, insurance, address and reviews as clearly as a national chain would.","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#local_trust_gap"},{"key":"menu_innovation_gap","name":"Menu Innovation Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["offering diversity gap","menu variety deficiency"],"definition":"A gap where local restaurants or caterers offer little variety, such as few vegan or gluten-free options. A candidate with a broader, clearly listed menu can win queries asking for it.","what_a_business_can_do":"Publish your full menu as text, not only a PDF or image, with dietary labels and prices.","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#menu_innovation_gap"},{"key":"official_verification_gap","name":"Official Verification Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"claims.verification","record_type":"evaluation_field","aliases":["verification deficiency","official endorsement gap"],"definition":"A gap where the model cannot confirm businesses' claims through official sources, such as a state licence lookup or a manufacturer's certified-installer list. A candidate it can verify officially gains trust.","what_a_business_can_do":"Link each licence or certification to the issuing body's public lookup page from your site.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#official_verification_gap"},{"key":"opportunity_gaps","name":"Opportunity Gaps","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["market opportunities","growth potential"],"definition":"Unmet needs the model notices in the local market, such as no one offering weekend appointments or published prices. 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The model uses them to tell the user how to book or order.","what_a_business_can_do":"List where customers can book or order and link to each official profile from your site.","crawlcheck_check":{"id":"listings","url":"https://crawlcheck.io/api/v1/business/listings","what":"Your directory listings, found and matched"},"provisional_namespace":"comparison.context","review":"Booking and listing channels are the web footprint.","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#platforms","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"Most trusted locksmith in Boise, ID with good reviews?","path":"shortlisted_businesses[].platforms","value":"Google, Yelp"},"week":"2026-W42"}},{"key":"portfolio_depth_gap","name":"Portfolio Depth Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["offering depth gap","product range deficiency"],"definition":"A gap where local providers show a narrow range of work or products, such as a sign maker with only a few examples. 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A candidate with a strong, current review record stands out.","what_a_business_can_do":"Ask for reviews steadily, reply to them, and keep your main review profiles linked from your site.","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#reputacion_online_gap"},{"key":"response_time_gap","name":"Response Time Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["reaction time gap","response efficiency issue"],"definition":"A gap between how fast customers expect businesses to respond and how fast they do, such as slow quote replies from contractors. A candidate shown to respond fast is favoured for urgent queries.","what_a_business_can_do":"State your response time for calls and quote requests, and offer a phone number and online booking.","also_written_as":["responsiveness_gap"],"provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#response_time_gap","observed":{"runs":7,"of_runs":100,"share":7,"in_reasoning_text":0,"example":{"q":"I need a painter in Denver, CO today, who can come right away?","path":"signals_we_look_for.response_time","value":"quick reply windows in listings"},"week":"2026-W42"}},{"key":"responsiveness_gap","name":"Responsiveness Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["response discrepancy","engagement gap"],"definition":"The same idea as a response time gap: local businesses respond more slowly or less reliably than customers expect. The model favours candidates with evidence of quick replies.","what_a_business_can_do":"State how quickly you reply and answer reviews and messages promptly.","same_as":"response_time_gap","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#responsiveness_gap","observed":{"runs":7,"of_runs":100,"share":7,"in_reasoning_text":0,"example":{"q":"I need a painter in Denver, CO today, who can come right away?","path":"signals_we_look_for.response_time","value":"quick reply windows in listings"},"week":"2026-W42"}},{"key":"rv_parks_in_edgemont","name":"Rv Parks In Edgemont","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["rv facilities","campground locations"],"definition":"A label the model created for one specific query, the RV parks in Edgemont, South Dakota, used to group candidate campgrounds. It shows the model sometimes names a competitive set after the query itself.","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#rv_parks_in_edgemont"},{"key":"scheduling_gap","name":"Scheduling Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["timing discrepancy","availability gap"],"definition":"A gap where local providers are hard to book, such as long waits for a dentist or no evening slots for a dog groomer. A candidate with clear, available scheduling stands out.","what_a_business_can_do":"Show availability: online booking, typical lead time and evening or weekend slots.","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#scheduling_gap"},{"key":"seasonal_variations","name":"Seasonal Variations","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["seasonal trends","demand fluctuations"],"definition":"How demand or availability in the market changes by season, such as roofers booked solid after hail season or AC repair spikes in summer. The model uses it to set expectations about waits and prices.","what_a_business_can_do":"Tell customers when you are busy, how far ahead to book and any seasonal pricing or services.","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#seasonal_variations"},{"key":"service_speed_gap","name":"Service Speed Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"service.fit","record_type":"evaluation_field","aliases":["service efficiency gap","delivery speed discrepancy"],"definition":"A gap between how quickly customers expect the work done and how quickly local providers deliver, such as weeks-long waits for fence installs. A candidate that shows fast turnaround gains an edge.","what_a_business_can_do":"State typical start and completion times for common jobs, and keep them honest.","provisional_namespace":"service.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#service_speed_gap","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"I need a sign company in Minneapolis, MN today, who can come right away?","path":"screening_criteria.service_speed","value":"Offers same‑day or next‑hour sign production/installation"},"week":"2026-W42"}},{"key":"strategy_firms","name":"Strategy Firms","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["consulting firms","strategy consultants"],"definition":"A label the model uses to group strategy consulting firms as candidates in a business-services query. It marks the competitive set, not a quality judgement.","what_a_business_can_do":"If you are a consultancy, state your specialties, industries served, team credentials and example engagements.","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#strategy_firms"},{"key":"transparencia_de_tarifas_gap","name":"Transparencia De Tarifas Gap","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["pricing transparency gap","fee clarity gap"],"definition":"Spanish-labelled version of a pricing transparency gap (transparencia de tarifas means fee transparency): local providers do not state fees clearly. A candidate that publishes fees can stand out.","what_a_business_can_do":"Publish your fees and price ranges in text on the site, in each language you serve.","same_as":"pricing_transparency_gap","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#transparencia_de_tarifas_gap"},{"key":"unique_local_attributes","name":"Unique Local Attributes","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["local features","regional uniqueness"],"definition":"Local features of a business or market the model notices, such as a campground on a lake or a roofer experienced with hail-prone areas. It uses them to set candidates apart for that place.","what_a_business_can_do":"Describe local specifics on the site: local conditions you handle, neighbourhoods, landmarks and local codes.","provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#unique_local_attributes","observed":{"runs":2,"of_runs":100,"share":2,"in_reasoning_text":0,"example":{"q":"Who is the best wedding venue in Charlotte, NC?","path":"screening_criteria.uniqueness","value":"Distinctive atmosphere or noteworthy features."},"week":"2026-W42"}},{"key":"weakness_contrasts","name":"Weakness Contrasts","stage":"Competitive Context","stage_slug":"competitive-context","namespace":"comparison.context","record_type":"evaluation_field","aliases":["competitive weaknesses","vulnerability contrasts"],"definition":"Comparisons the model makes between candidates' weak points, such as one mover with damage complaints and another with no insurance listed. It uses them to rule candidates out or add cautions.","what_a_business_can_do":"Fix the weak points the model can see: missing licence or insurance info, unanswered complaints, outdated listings.","crawlcheck_check":{"id":"audit","url":"https://crawlcheck.io/api/v1/business/audit","what":"Field-by-field audit of your listings"},"provisional_namespace":"comparison.context","url":"https://crawlcheck.io/glossary/ai-classifiers/competitive-context#weakness_contrasts"},{"key":"business_stability","name":"Business Stability","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"evidence.assessment","record_type":"evaluation_field","aliases":["stability assessment","business reliability"],"definition":"Whether a business looks steady over time: years trading, an unchanged name and address, a consistent phone and no signs of closure. The model avoids recommending businesses that look unstable or possibly closed.","what_a_business_can_do":"State your founding year, keep name, address and phone stable everywhere, and fix any closed or moved flags.","crawlcheck_check":{"id":"closed-watch","url":"https://crawlcheck.io/api/v1/business/closed-watch","what":"Anywhere that marks you closed or moved"},"provisional_namespace":"evidence.freshness","review":"Judges reliability from trading history, not evidence recency.","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#business_stability"},{"key":"quality_trajectory","name":"Quality Trajectory","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"evidence.freshness","record_type":"evaluation_field","aliases":["quality trend","quality progression"],"definition":"Whether a business's quality looks to be improving or slipping over time, judged from review ratings and complaints by date. A pet groomer with recent poor reviews after good years may be downgraded.","what_a_business_can_do":"Watch recent reviews, reply to problems publicly and say what you changed.","provisional_namespace":"evidence.freshness","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#quality_trajectory"},{"key":"review_momentum","name":"Review Momentum","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["review activity","review dynamics"],"definition":"The pace and recency of new reviews, for example ten reviews last month versus none in two years. The model reads steady recent reviews as a sign the business is active and still good.","what_a_business_can_do":"Ask every satisfied customer for a review so new ones keep arriving.","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#review_momentum","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"Most trusted HVAC contractor in Austin, TX with good reviews?","path":"screening_criteria.review_platforms","value":"Google, Yelp, Angie's List, Better Business Bureau"},"week":"2026-W42"}},{"key":"community_freshness","name":"Community Freshness","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"evidence.freshness","record_type":"evaluation_field","aliases":["community engagement","community activity"],"definition":"How recent the community talk about a business is, such as forum threads, neighbourhood group posts or Q&A answers. Old or no discussion counts less than current mentions.","what_a_business_can_do":"Answer local questions about your trade and keep community profiles and Q&A current.","provisional_namespace":"evidence.freshness","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#community_freshness"},{"key":"credit_union_process","name":"Credit Union Process","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"comparison.context","record_type":"evaluation_field","aliases":["credit union workflow","credit union procedure"],"definition":"The steps and typical timeline the model expects for getting a product from a credit union, such as membership first, then a loan application. It uses this to compare lender types for the user.","what_a_business_can_do":"If you are a credit union, publish membership rules, application steps, documents needed and typical approval times.","provisional_namespace":"evidence.freshness","review":"Lender process used to compare lender types.","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#credit_union_process"},{"key":"external_verification","name":"External Verification","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"claims.verification","record_type":"evaluation_field","aliases":["third-party validation","external validation"],"definition":"Whether outside sources confirm a business's claims, such as a state licence lookup, a BBB file or a manufacturer certification list, and whether that confirmation is current. The model trusts confirmed claims more.","what_a_business_can_do":"Link each claim you make to an outside source that confirms it, and keep those sources current.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#external_verification"},{"key":"online_lender_process","name":"Online Lender Process","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"comparison.context","record_type":"evaluation_field","aliases":["online lending workflow","online lending procedure"],"definition":"The steps and timeline the model expects for an online lender, such as a digital application and decision within days. It contrasts this with banks and credit unions.","what_a_business_can_do":"If you lend online, publish the application steps, documents, decision time and funding time.","provisional_namespace":"evidence.freshness","review":"Lender process used to compare lender types.","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#online_lender_process"},{"key":"traditional_bank_process","name":"Traditional Bank Process","stage":"Temporal Analysis","stage_slug":"temporal-analysis","namespace":"comparison.context","record_type":"evaluation_field","aliases":["banking workflow","banking procedure"],"definition":"The steps and timeline the model expects at a traditional bank, such as in-person meetings, more documents and longer approval. It uses this to compare lender types.","what_a_business_can_do":"If you are a bank, state the application steps, documents needed and typical approval time.","provisional_namespace":"evidence.freshness","review":"Lender process used to compare lender types.","url":"https://crawlcheck.io/glossary/ai-classifiers/temporal-analysis#traditional_bank_process"},{"key":"claim_classes","name":"Claim Classes","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["claim_types","claim_categories"],"definition":"The model sorts the claims it found about a business into types, such as numbers, credentials, availability or opinions, so it can check each type against the right kind of evidence.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#claim_classes"},{"key":"contradictions_found","name":"Contradictions Found","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["inconsistencies","contradictory_claims"],"definition":"Conflicts the model found between sources, such as two different phone numbers, opening years or prices for the same business. Contradictions lower confidence and can drop a candidate.","what_a_business_can_do":"Make every source agree: site, Business Profile and directories should show the same name, address, phone, hours and prices.","crawlcheck_check":{"id":"audit","url":"https://crawlcheck.io/api/v1/business/audit","what":"Field-by-field audit of your listings"},"glossary_term":"https://crawlcheck.io/glossary/nap-consistency","same_as":"contradiction","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#contradictions_found"},{"key":"groundedness_score","name":"Groundedness Score","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["credibility_score","support_score"],"definition":"A number for how well the claims about a business are backed by evidence the model found. A roofer claiming 30 years with a matching licence record scores higher than one with no backing.","what_a_business_can_do":"Back each claim on your site with something checkable: licence numbers, dates, named certifications, linked sources.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"glossary_term":"https://crawlcheck.io/glossary/grounding","also_written_as":["claim_groundedness"],"provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#groundedness_score"},{"key":"grounded_claims","name":"Grounded Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["supported_claims","evidence_based_claims"],"definition":"Claims about a business that the model could confirm in evidence, such as a licence on the state register or hours matching across sources. These can be stated with confidence in the answer.","what_a_business_can_do":"State facts in checkable form and keep them consistent across your site and listings.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"glossary_term":"https://crawlcheck.io/glossary/grounding","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#grounded_claims"},{"key":"ungrounded_claims","name":"Ungrounded Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["unsupported_claims","evidence_lacking_claims"],"definition":"Claims the model could not confirm, such as best in Denver or a warranty no source mentions. It may leave them out of the answer or add a caution.","what_a_business_can_do":"Replace superlatives with facts that can be checked, and support guarantees with written terms on the site.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#ungrounded_claims"},{"key":"availability_claims","name":"Availability Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["accessibility_claims","product_availability"],"definition":"Claims about whether a business or product is available, such as same-day appointments, 24/7 service or an item in stock. The model checks them against hours and other sources before repeating them.","what_a_business_can_do":"Only state availability you can meet, and keep hours and booking information current everywhere.","crawlcheck_check":{"id":"hours","url":"https://crawlcheck.io/api/v1/business/hours","what":"Your hours, day by day, everywhere they are printed"},"provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#availability_claims","observed":{"runs":26,"of_runs":100,"share":26,"in_reasoning_text":0,"example":{"q":"Which moving company in Austin, TX should I hire?","path":"screening_criteria.availability","value":"flexible scheduling"},"week":"2026-W42"}},{"key":"credential_claims","name":"Credential Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"credentials.status","record_type":"evaluation_field","aliases":["qualification_claims","expertise_claims"],"definition":"Claims about licences, certifications, training or qualifications, such as a master electrician or a board-certified dentist. The model tries to confirm them before using them in its choice.","what_a_business_can_do":"Give licence and certification numbers and the issuer for each credential, with links to public lookups.","provisional_namespace":"credentials.status","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#credential_claims"},{"key":"numeric_claims","name":"Numeric Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["quantitative_claims","data_claims"],"definition":"Claims that contain numbers, such as 25 years in business, 4.9 stars or 1,000 roofs installed. The model checks these against other sources and distrusts numbers that disagree.","what_a_business_can_do":"Keep numbers accurate and consistent everywhere, and update them, such as years in business, each year.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"glossary_term":"https://crawlcheck.io/glossary/self-claim-ledger","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#numeric_claims"},{"key":"subjective_quality_claims","name":"Subjective Quality Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["opinion_claims","experience_claims"],"definition":"Claims that are matters of opinion or personal experience, such as friendly staff or the best pizza in town. The model treats them as weak evidence unless many independent reviews say the same.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#subjective_quality_claims"},{"key":"complaint_pattern_claims","name":"Complaint Pattern Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["recurring_complaints","issue_patterns"],"definition":"Claims about repeated problems in complaints, such as several reviews describing no-shows or surprise fees. The model treats a pattern as much more serious than one bad review.","what_a_business_can_do":"Fix the underlying problem, reply publicly to each complaint and note what changed.","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#complaint_pattern_claims"},{"key":"concern_claims","name":"Concern Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["consumer_concerns","worry_claims"],"definition":"Claims raising concerns about a business, such as safety worries, pricing doubts or disputes. The model checks how well-supported they are before adding cautions to its answer.","what_a_business_can_do":"Address common concerns on the site, such as insurance, guarantees and complaint handling, and reply to concerns in reviews.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#concern_claims"},{"key":"service_scope_claims","name":"Service Scope Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"service.fit","record_type":"evaluation_field","aliases":["service_range_claims","service_extent_claims"],"definition":"Claims about what work a business does and where, such as residential and commercial roofing across three counties. The model checks them against service pages and listings to decide fit.","what_a_business_can_do":"List each service and service area on its own page, and keep listing categories in line with them.","crawlcheck_check":{"id":"service-areas","url":"https://crawlcheck.io/api/v1/business/service-areas","what":"The places your site names against your Business Profile"},"provisional_namespace":"service.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#service_scope_claims"},{"key":"amenity_claims","name":"Amenity Claims","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["feature_claims","benefit_claims"],"definition":"Claims about extras and facilities, such as free parking, a pool at an RV park or a waiting room for pet owners. The model checks them before using them for queries that ask for those features.","what_a_business_can_do":"List amenities in text on the site and in listing attributes, and keep them current.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#amenity_claims"},{"key":"verification_preference","name":"Verification Preference","stage":"Groundedness Evaluation","stage_slug":"groundedness-evaluation","namespace":"claims.verification","record_type":"evaluation_field","aliases":["verification_methods","trust_verification"],"definition":"The kind of proof the model prefers for a claim, such as an official register over the business's own word or many reviews over one testimonial. It decides how far a claim can be trusted.","what_a_business_can_do":"Point to the strongest proof available for each claim, such as official registers and independent reviews.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/groundedness-evaluation#verification_preference"},{"key":"model_confidence","name":"Model Confidence","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["prediction_certainty","output_reliability"],"definition":"How sure the model is about its own choice or a fact in it. Low confidence often leads to hedged wording, extra cautions or advice to call and check.","what_a_business_can_do":"Reduce doubt by keeping core facts clear and consistent across your site and listings.","crawlcheck_check":{"id":"ai-answers","url":"https://crawlcheck.io/api/v1/business/ai-answers","what":"What AI answers say your phone, address and hours are"},"glossary_term":"https://crawlcheck.io/glossary/confidence-score","provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#model_confidence"},{"key":"reputation_strength","name":"Reputation Strength","stage":"Scoring","stage_slug":"scoring","namespace":"reputation.evidence","record_type":"evaluation_field","aliases":["credibility_index","trustworthiness_level"],"definition":"A scoring dimension for how strong a business's reputation is overall, from ratings, review volume, complaint history and outside mentions. A well-reviewed long-standing plumber scores high.","what_a_business_can_do":"Build a steady review record, resolve complaints visibly and keep review profiles linked from the site.","provisional_namespace":"reputation.evidence","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#reputation_strength","observed":{"runs":6,"of_runs":100,"share":6,"in_reasoning_text":0,"example":{"q":"¿Cuál es el mejor painter en Charlotte, NC?","path":"scoring_method.local_reputation_weight","value":"0.05"},"week":"2026-W42"}},{"key":"responsiveness","name":"Responsiveness","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["reaction_time","engagement_speed"],"definition":"A scoring dimension for how quickly and reliably a business answers enquiries and turns up, judged from reviews mentioning response and stated response times.","what_a_business_can_do":"State response times, keep a reachable phone number and reply to reviews and messages promptly.","provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#responsiveness"},{"key":"trust_and_credentials","name":"Trust And Credentials","stage":"Scoring","stage_slug":"scoring","namespace":"credentials.status","record_type":"evaluation_field","aliases":["qualification_assessment","endorsement_strength"],"definition":"A scoring dimension for licences, insurance, certifications and endorsements the model could confirm, such as a licensed and insured tree service with an arborist certification.","what_a_business_can_do":"Publish licence and insurance details and certifications with numbers and links to public lookups.","glossary_term":"https://crawlcheck.io/glossary/e-e-a-t","provisional_namespace":"credentials.status","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#trust_and_credentials","observed":{"runs":15,"of_runs":100,"share":15,"in_reasoning_text":0,"example":{"q":"¿Cuál es el mejor garage door repair en Tampa, FL?","path":"screening_criteria.professional_credentials","value":"Licensed, insured, and member of industry associations (e.g., National Garage Door Association)."},"week":"2026-W42"}},{"key":"universal_total","name":"Universal Total","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["overall_rating","comprehensive_score"],"definition":"The model's combined score for a candidate across all its scoring dimensions, used to rank the shortlist and pick the business it recommends first.","provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#universal_total","observed":{"runs":7,"of_runs":100,"share":7,"in_reasoning_text":0,"example":{"q":"Who is the best locksmith in Phoenix, AZ?","path":"shortlist_example[].overall_rating","value":"4.9"},"week":"2026-W42"}},{"key":"local_relevance","name":"Local Relevance","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["geographic_fit","community_relevance"],"definition":"A scoring dimension for how well a business fits the user's location: based nearby, serving that city, with local reviews. A Denver fence company scores higher for Denver than one an hour away.","what_a_business_can_do":"Name your city and served areas in text, keep a local address on listings and ask local customers for reviews.","crawlcheck_check":{"id":"service-areas","url":"https://crawlcheck.io/api/v1/business/service-areas","what":"The places your site names against your Business Profile"},"glossary_term":"https://crawlcheck.io/glossary/service-area","provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#local_relevance","observed":{"runs":4,"of_runs":100,"share":4,"in_reasoning_text":0,"example":{"q":"¿Cuál es el mejor garage door repair en Tampa, FL?","path":"screening_criteria.relevance","value":"Must provide garage door repair services in Tampa, FL."},"week":"2026-W42"}},{"key":"claim_groundedness","name":"Claim Groundedness","stage":"Scoring","stage_slug":"scoring","namespace":"claims.verification","record_type":"evaluation_field","aliases":["evidence_support","claim_veracity"],"definition":"A scoring dimension for how well a candidate's claims are backed by evidence. Candidates whose claims check out score higher than those relying on unconfirmed statements.","what_a_business_can_do":"Make each claim checkable with numbers, dates and links to outside sources.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"glossary_term":"https://crawlcheck.io/glossary/grounding","same_as":"groundedness_score","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#claim_groundedness"},{"key":"service_fit","name":"Service Fit","stage":"Scoring","stage_slug":"scoring","namespace":"service.fit","record_type":"evaluation_field","aliases":["offering_alignment","service_compatibility"],"definition":"A scoring dimension for how closely a business's services match the request, such as a tree service that does stump grinding when the user asked for stump removal.","what_a_business_can_do":"Give every service its own page with clear names customers use, and match listing categories to them.","provisional_namespace":"service.fit","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#service_fit","observed":{"runs":1,"of_runs":100,"share":1,"in_reasoning_text":0,"example":{"q":"Who is the best concrete contractor in Sacramento, CA?","path":"service_extracted","value":"concrete contractor"},"week":"2026-W42"}},{"key":"universal_score_dimensions","name":"Universal Score Dimensions","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["evaluation_criteria","scoring_factors"],"definition":"The list of dimensions the model scores every candidate on, such as reputation, credentials, local fit and price, before combining them into a total.","provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#universal_score_dimensions"},{"key":"risk_penalty","name":"Risk Penalty","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["risk_assessment","penalty_factor"],"definition":"Points the model subtracts for risk, such as unresolved complaints, no licence found, conflicting contact details or signs of closure. A high penalty can drop an otherwise good candidate.","what_a_business_can_do":"Remove the red flags: fix conflicting details, answer complaints, show licence and insurance, and clear closed flags.","crawlcheck_check":{"id":"audit","url":"https://crawlcheck.io/api/v1/business/audit","what":"Field-by-field audit of your listings"},"provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#risk_penalty"},{"key":"emergency_score_stack","name":"Emergency Score Stack","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["crisis_response_score","emergency_preparedness"],"definition":"The set of scores the model uses for an urgent query, such as a burst pipe, weighting 24/7 availability, response time and nearby location above price.","what_a_business_can_do":"If you take emergencies, state hours, response times and area, and keep hours on every listing 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clearly what is and is not included.","crawlcheck_check":{"id":"self-claims","url":"https://crawlcheck.io/api/v1/claims","what":"The claims your site makes: years, prices, refund window"},"provisional_namespace":"offer.fit","review":"A score stack of weights, like the other stacks.","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#budget_score_stack"},{"key":"buyer_score_stack","name":"Buyer Score Stack","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["buyer_preference_score","buyer_insight"],"definition":"In scoring, the set of scores the model stacks up when the searcher is buying, such as a home buyer choosing a real estate agent: buyer-side experience, local market knowledge and guidance through offers.","what_a_business_can_do":"Have a buyer page stating how many buyers you represented, in which neighborhoods, and what the process looks like from first showing to closing.","provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#buyer_score_stack"},{"key":"corporate_score_stack","name":"Corporate Score Stack","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["corporate_performance_score","business_standing"],"definition":"In scoring, the stack of scores used when the query is for a business client, such as an office cleaner or corporate caterer: capacity, professionalism, invoicing and experience with companies.","what_a_business_can_do":"Publish a commercial or corporate page naming business clients served, team size, insurance, and how you handle contracts and invoicing.","provisional_namespace":"evaluation.scoring","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#corporate_score_stack"},{"key":"seller_score_stack","name":"Seller Score 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a candidate says about itself, such as customers confirming a tree service really does same-day storm cleanup.","what_a_business_can_do":"Make sure claims on your site match what reviews say; ask customers to mention the specific service they received.","provisional_namespace":"claims.verification","url":"https://crawlcheck.io/glossary/ai-classifiers/scoring#community_verification"},{"key":"consulta_detallada_score_stack","name":"Consulta Detallada Score Stack","stage":"Scoring","stage_slug":"scoring","namespace":"evaluation.scoring","record_type":"evaluation_field","aliases":["detailed_consultation_score","consultation_quality"],"definition":"In scoring (label written in Spanish, consulta detallada), the scores used when the user wants a thorough consultation, such as a clinic or lawyer offering an in-depth first appointment rather than a quick quote.","what_a_business_can_do":"Describe the consultation itself: length, what is reviewed, who attends, cost or whether it is free, and how 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