Findings · 2026-08-20 · By VSNARY | Emmanuel Orta
A competitor's tool graded us 100% and still told us to buy the fix
When the call to action fires regardless of the result, the result was never the point.
Somebody ran crawlcheck.io through Adobe's AI Content Visibility Checker. The result was a clean pass: the agent view and the human view matched on essentially every row. Our homepage is server-rendered, so there is nothing hiding behind JavaScript for an agent to miss.
The report said this:
Citation Readability Score: Only 100% of your content is visible to AI agents
Only 100%. Directly above it, a red button: “See how Adobe Brand Visibility fixes this.”
Fixes what? The page scored full marks on their own instrument. The word “only” is a template that assumed a deficit, and the call to action fires whether or not one exists.
This is not a cheap shot at a typo
The underlying measurement is a good one. Comparing raw HTML against the rendered DOM is genuinely useful, and it catches a real failure: content that exists only after JavaScript runs is content most crawlers never see. It is a check we have scoped and not yet shipped, and they ship it as their headline metric. Credit where it is due.
The problem is what the tool does with a good result. A measurement instrument that cannot report “you are fine, do nothing” is not an instrument. It is a lead form with a chart attached.
Why we care about this specific failure
Our own pricing page carries this line, and it predates the Adobe report:
Nothing a licence unlocks changes a measurement. The moment a payment can move a result, every result here is worth less — including the ones you would be paying for.
And our reports carry this one:
A row that could not be measured says so and scores nothing — it is never counted as a zero.
Those are not marketing lines. They are the reason the numbers mean anything. A scanner that always finds a problem has told you nothing when it finds a problem, because you already knew what it was going to say.
What a clean result should look like
Our own FAQ answers the question directly, and the answer is deliberately bad for business:
What if my site is already fine? Then you will know in about a minute and pay nothing. That is the likeliest outcome for a well-built site.
That is the whole discipline. If the machine layer is clean, the correct output is “clean” and no invoice. A tool that cannot say that is measuring your willingness to buy, not your site.
The honest close
We came out of their report at 100%, and we are not going to pretend that proves much on its own — it is one page, on one instrument, measuring one thing. But it did tell us something useful about the category we are in, and it cost us nothing to learn.
If you run us and your site is fine, we will say so, and you will not hear from us again.
Every figure above came out of this scanner.
Point it at your own domain and see the same measurements, free.