CrawlCheck

Directory · AI visibility monitoring

Brand24 — what a crawler receives from brand24.com

Website measurement, not a product review. This page records what machine clients received from brand24.com. It does not evaluate Brand24 software, features, pricing or support.

65
Fgrade

Answer engines are being served something other than this site.

AI visibility 65/100, measured 2026-09-18 04:25 UTC from outside its network, as twelve named crawler identities plus an unnamed client and two mobile-browser controls. An engine can technically reach this site and would struggle to get anything quotable out of it.

Held at F A critical-severity finding sets the letter.

Open the full report brand24.com ↗

761. ReachCan a named answer-engine crawler get your pages at all?632. ReadOnce it has the bytes, can it find the words?533. QuoteIs there a specific fact it can state and attribute?

4

findings

✓

llms.txt on its host

✗

entity map on its host

2

scans on record since 2026-09-18

The three stages, in the order an engine hits a site

Each stage gates the next. An engine that cannot reach a page never reads it; one that cannot read it never quotes it. That is why reach is a ceiling and not just a weight.

76

Stage 1 · 40% of the score

Reach

Can a named answer-engine crawler get your pages at all?

At least one answer engine was refused, challenged or served less than a browser.

63

Stage 2 · 30% of the score

Read

Once it has the bytes, can it find the words?

The content is buried in markup, or the files that guide a crawler are missing.

53

Stage 3 · 30% of the score

Quote

Is there a specific fact it can state and attribute?

An assistant would have to paraphrase your page instead of quoting a fact.

The stage to fix first is quote, because the three run in order.

What to fix

4 findings on this site, 3 of them scored serious. The top one is below in full, free. Which the other 3 are, what we saw, and the bytes behind each one are what a licence buys — or we implement the whole list for you.

1 Critical 2 Medium 1 Note

1The sitemap returns HTML, not XMLtext/html; charset=utf-8, 127,447 bytes.CriticalSetting

What we saw

text/html; charset=utf-8, 127,447 bytes. /sitemap.xml

Why it matters

A crawler that cannot parse the sitemap cannot enumerate the site. It falls back to following links, so deep and newly published pages go undiscovered.

How to fix it

The sitemap URL is returning an HTML page. Serve XML at that path, or update robots.txt to point at the sitemap that actually exists.

Setting: a setting on the server, CDN, DNS or a plugin — no code and no writing

Evidence bytes
<!DOCTYPE html>
<html dir="ltr" lang="en" prefix="og: https://ogp.me/ns#">
<head>
    <meta charset="utf-8" />
    <meta name="copyright" content="Brand24" />
    <meta name="coverage" content="Worldwide" />
    <meta name="distribution" content="Global" />
    <meta name="gptbot-content-usage" content="allow">

    <meta name="viewport" content="width=device-width, initial-scale=1" />

    <title>Brand24 - #1 AI Social Listening Tool</title>
    <meta name="description" content="Get instant access to mentions & insights across social media, news, blogs, videos, forums, podcasts, reviews, and

SITEMAP_IS_HTML · full transcript

2🔒 Medium finding, held backMedium
3🔒 Medium finding, held backMedium
4🔒 Note finding, held backNote

See the other 3

Every finding, what we saw, why it matters, how to fix it, and the evidence bytes — on this report and every re-scan. From $29 a month.

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The chain a crawler follows

The chain breaks at sitemap. Everything after that point is only reachable by a crawler guessing the conventional path.

✓robots.txtEvery crawler reads this first
✗sitemapNamed in robots.txt and resolves
✓llms.txtPoints onward, links stay on this host
✗entity graphParses as JSON and points home

A machine file that does not parse is worth less than one that is absent, because it looks present. Rows behind this.

Where the bytes go

Of the 127,438 decompressed bytes the homepage delivers, 4.5% is text a reader or a model can actually use. Most of what a crawler downloads here is not words.

  • Readable text 4.5% · 5,703 B
  • Markup & attributes 55% · 70,088 B
  • Inline CSS 24.2% · 30,784 B
  • Inline JavaScript 3.5% · 4,437 B
  • Inline SVG 12.9% · 16,426 B

The individual blocks that weigh the most, so the fix is a search rather than a hunt:

  • Inline CSS · 20,393 B (16%) — Elementoropens body{padding-top:90px}@media(min-width: 992px){body{padding-top:80px}}
  • Inline CSS · 10,069 B (7.9%) — unnamedopens .grecaptcha-badge{bottom:100px !important}.single-case-study .main-foo
  • Inline SVG · 3,073 B (2.4%) — unnamedopens <path d="M6.15796 9.37546C6.15796 7.64955 7.48313 6.25006 9.11827 6.25
  • Inline SVG · 2,916 B (2.3%) — unnamedopens <path d="M11.0687 9.75576V9.68992C13.4552 9.11683 14.639 7.43159 14.63
  • Inline SVG · 2,788 B (2.2%) — unnamedopens <g clip-path="url(#clip0_1314_844)"> <mask id="mask0_1314_844" style="
Section average over 2 scans on this score version · held at 69 since 2026-09-18
0501002026-09-18 02:39 · 71/100 · 4 findings2026-09-18 04:25 · 69/100 · 4 findings2026-09-182026-09-18

What changed

  1. 2026-09-18score moved 71 → 69score-down

2 scans on record, first 2026-09-18. Score movements are shown only between readings taken under the same score version; finding codes are comparable across all of them.

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