Directory · SEO suite
Semrush — what a crawler receives from semrush.com
Website measurement, not a product review. This page records what machine clients received from semrush.com. It does not evaluate Semrush software, features, pricing or support.
Answer engines can reach and read this site. It needs more it can quote.
AI visibility 79/100, measured 2026-10-18 16:02 UTC from outside its network, as each named AI and search crawler and as a browser. An engine can reach and read this site. What is left is giving it something specific to say.
Held at C A medium-severity finding sets the letter.
8
findings
✓
llms.txt on its host
✗
entity map on its host
24
scans on record since 2026-09-01
The three stages, in the order an engine hits a site
Each stage gates the next: an engine that cannot reach a page never reads it, and one that cannot read it never quotes it.
Stage 1 · 40% of the score
Reach
Can a named answer-engine crawler get your pages at all?
At least one answer engine was refused, challenged or served less than a browser.
Stage 2 · 30% of the score
Read
Once it has the bytes, can it find the words?
The content is buried in markup, or the files that guide a crawler are missing.
Stage 3 · 30% of the score
Quote
Is there a specific fact it can state and attribute?
An assistant would have to paraphrase your page instead of quoting a fact.
The stage to fix first is quote, because the three run in order.
What to fix
8 findings on this site, 2 of them scored serious. Every one is named below; the top one is shown in full, free. What we saw, why each matters, how to fix it and the bytes behind it are what a licence buys — or we implement the whole list for you.
2 Medium 3 Low 3 Note
1robots.txt rules do not apply to named agents6 named User-agent groups (6 agents) do not repeat 53 of the Disallow rules the `*` group carries. A crawler obeys only its own most-specific group and ignores MediumSetting
What we saw
6 named User-agent groups (6 agents) do not repeat 53 of the Disallow rules the `*` group carries. A crawler obeys only its own most-specific group and ignores `*` entirely, so those rules do not apply to any of the named agents (some declare their own, different rules). Worst group: `facebookexternalhit` bypasses /blog/*?img=*, /archive/graphs.php, /forrester-marketing-silos/*, /partner/, /blog/search/*, /analytics/seomagic/, /my_reports/reports/*, /archive/, /admin/, /users/, /clients/, /custom_report/, /limit_hits/, /payment/, /no_cookies/, /double_activation/, /projects/?*, /?*/, /activation_successful*, /api.html?*. This includes a SEARCH crawler (bingbot) — the bypassed paths are being crawled and can enter the index. /robots.txt
Why it matters
A crawler reads only the User-agent group that matches it best and ignores every other group, including `*`. Naming an agent and giving it only `Allow: /` therefore deletes all of your `*` Disallow rules for that agent. The file still parses and the agent still reaches your homepage, so this is invisible on inspection — but the paths you meant to keep out of search are open, and search engines will crawl and may index them.
How to fix it
Every User-agent group that names a crawler must repeat the Disallow rules you want applied. A named group with no rules means 'allow everything' for that crawler.
Setting: a setting on the server, CDN, DNS or a plugin — no code and no writing
Paste this
Each crawler obeys only its own group, so a named group must repeat the rules you want. The corrected file below copies them in for you.
The whole corrected robots.txt for www.semrush.com · built from the live file, every change listed at the top.
Fix it with a coding agent
Paste into Claude Code, Cursor or Codex, opened on the code that serves this site.
Show prompt
You are working in the codebase (or server/CDN configuration) that serves semrush.com. A crawler audit found the problem below. Fix it at the source, keep the change as small as possible, and do not change anything a visitor sees unless the fix requires it. Finding: robots.txt rules do not apply to named agents (ROBOTS_RULES_SHADOWED, medium severity) Page: https://semrush.com/robots.txt What was measured: 6 named User-agent groups (6 agents) do not repeat 53 of the Disallow rules the `*` group carries. A crawler obeys only its own most-specific group and ignores `*` entirely, so those rules do not apply to any of the named agents (some declare their own, different rules). Worst group: `facebookexternalhit` bypasses /blog/*?img=*, /archive/graphs.php, /forrester-marketing-silos/*, /partner/, /blog/search/*, /analytics/seomagic/, /my_reports/reports/*, /archive/, /admin/, /users/, /clients/, /custom_report/, /limit_hits/, /payment/, /no_cookies/, /double_activation/, /projects/?*, /?*/, /activation_successful*, /api.html?*. This includes a SEARCH crawler (bingbot) — the bypassed paths are being crawled and can enter the index. Why it matters: A crawler reads only the User-agent group that matches it best and ignores every other group, including `*`. Naming an agent and giving it only `Allow: /` therefore deletes all of your `*` Disallow rules for that agent. The file still parses and the agent still reaches your homepage, so this is invisible on inspection — but the paths you meant to keep out of search are open, and search engines will crawl and may index them. How to fix it: Every User-agent group that names a crawler must repeat the Disallow rules you want applied. A named group with no rules means 'allow everything' for that crawler. Rule and examples: https://crawlcheck.io/rules/ROBOTS_RULES_SHADOWED Full report (markdown): https://crawlcheck.io/r/62uy7ewttm.md When you are done: 1. Tell me which files or settings you changed and why. 2. If the fix is a server, CDN or cache setting you cannot change from the code, say exactly where it is set. 3. After deploying, re-scan at https://crawlcheck.io/?url=semrush.com . The fix counts when ROBOTS_RULES_SHADOWED is gone from the new report.
Why this was decided
| Rule | ROBOTS_RULES_SHADOWED · rule pack sv32 · scope core |
|---|---|
| Evaluated | 2026-10-18 16:02:38 UTC |
| Decision | d1:1cc8cdfea048f7b6521b · finding f1:bbc6848f6b679412836e resolve either at /api/graph/<id> with a key |
| Observer | crawlcheck-worker build b3cf8c17 · audit v4 |
What it rests on
| Identity | Status | Bytes | sha256 | Kept |
|---|---|---|---|---|
| read: /robots.txt | 200 | 3,599 | 65bac391e0e7 | already_held |
21 more in the manifest.
Artifacts: manifest:9b2bb59bd28530eb06c7763174fc26aeff660e6e9414a763ffbb0e17aa8ff2cf
Grade effect Caps the letter at C together with 1 other medium-severity finding; the letter rises only when all of them are gone. Moves no points.
Rule ROBOTS_RULES_SHADOWED under scoring rules v32 · fingerprint ROBOTS_RULES_SHADOWED|/robots.txt · persisting (32 scans)
Verify the fix Re-scan after the change. This finding is cleared when ROBOTS_RULES_SHADOWED is no longer reported at /robots.txt; if it comes back after clearing, it is marked a regression, not a new finding.
ROBOTS_RULES_SHADOWED · full transcript
Open the other 7
What we saw, why it matters, how to fix it, and the evidence bytes for every finding — on this report and every re-scan. From $29 a month.
Unlock the findingsOr have them fixed
We implement the list on your site and re-measure, with a sealed before and after. One site, $749 once.
Get this fixed — $749The main product
We fix the 8 findings on semrush.com. $749, once.
2 of them are scored serious. One site. You keep the grade for free — this is the part where the list stops being a list.
- Every finding implemented on the site itself: machine files, schema, NAP, the lot
- An entity map authored for your business, not a template with the name swapped
- Measured again afterwards — the before and the after, sealed, so it is evidenced rather than claimed
- Thirty days of monitoring included
- Work starts within two business days
What it covers · one payment, nothing recurring
The chain a crawler follows
The chain breaks at entity graph. Everything after that point is only reachable by a crawler guessing the conventional path.
A machine file that does not parse is worth less than one that is absent, because it looks present. Rows behind this.
Where the bytes go
Of the 194,287 decompressed bytes the homepage delivers, 4.4% is text a reader or a model can actually use. Most of what a crawler downloads here is not words.
- Readable text 4.4% · 8,538 B
- Markup & attributes 85.1% · 165,345 B
- Structured data (JSON-LD) 0.4% · 799 B
- Inline JavaScript 8.6% · 16,707 B
- Inline SVG 1.1% · 2,173 B
- HTML comments 0.4% · 725 B
The individual blocks that weigh the most, so the fix is a search rather than a hunt:
- Inline JavaScript · 5,786 B (3%) — a framework state payloadopens
window.__MAINPAGE_STATE__ = {"country_filter_label": "Filter by countr
What changed
- 2026-10-18a new finding appeared: NAP_UNDECLARED_LISTINGappeared
- 2026-10-18a new finding appeared: NAP_NAME_DRIFTappeared
- 2026-10-18a new finding appeared: links send crawlers to the same pages under many different addressesappeared
- 2026-10-18a new finding appeared: an entity is missing geographic coordinatesappeared
- 2026-10-09resolved: this domain was removed from the browser hsts preload listresolved
- 2026-10-04score moved 80 → 81score-up
- 2026-10-04a new finding appeared: this domain was removed from the browser hsts preload list againreturned
- 2026-10-02score moved 80 → 81score-up
- 2026-09-20resolved: this domain was removed from the browser hsts preload listresolved
- 2026-09-18a new finding appeared: this domain was removed from the browser hsts preload list againreturned
- 2026-09-16a new finding appeared: the machine files cost more than the pageappeared
- 2026-09-15resolved: this domain was removed from the browser hsts preload listresolved
24 scans on record, first 2026-09-01. Score movements are shown only between readings taken under the same score version; finding codes are comparable across all of them.
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