1 · See it
The agent view
The answer an agent receives about any domain, rendered for a person: each action’s decision and the reason.
Local SEO audit: name, phone, address and listings, in the order to fix them
In one sentence
A local SEO audit checks, in order, what a site says a business is, what its structured data says, and what the directories print for the same phone number, and whether those three agree.
A local SEO audit checks one chain: what the site says a business is, what its structured data says, and what the directories print. This page is that order. The local SEO audit tool is the same scan, described as the instrument. Neither one reads your Google Business Profile. The profile is edited in Google's own dashboard; the audit checks whether the site agrees with the facts you want listed.
Measured
What the scan measures for this
Name, phone and address on the site
The business identity as the visible page states it, and whether the structured data states the same one.
LocalBusiness schema
The business type, opening hours, geo coordinates and profile links, and two nodes that claim one identity.
Service areas
The towns the markup claims, against the pages that exist for them.
What the directories print
Listings reached from the phone number the site declares, and the ones the site never links.
For agents
What an agent is told about the same site
An agent does not read the report. It asks one endpoint before it reads, cites, connects or transacts, and gets a signed answer built from the same measurement.
2 · Call it
One endpoint
GET /api/v1/resolve?domain= returns the signed answer; preflight returns a decision and a receipt for one action.
3 · Check it
Without trusting us
Every answer is Ed25519-signed and logged; it verifies offline with the published key.
Workflow
The workflow
- Read the site firstName, phone, address and LocalBusiness schema, from the page itself. A directory cannot be the source of a fact the site contradicts.
- Then the schema gapsAn address with no coordinates forces every resolver to guess the point. Two business nodes that share a phone are one identity claimed twice.
- Then the listing checkThe listing check compares the site's name, phone and address with what public directories print, and names the ones that differ.
- Fix the site, then the listingsDirectories and answer engines copy from the site. Correct the page and the markup before chasing each listing.
Free
Free tools for this
Each one is a single request to the domain you name, answered as text or a download. Put the domain on the end of the URL, or use the form on the tools page.
Local SEO audit toolThe same checks, as the instrument: schema, service areas and the listing comparison.Listing checkWhat the site declares against what the directories print.NAP schemaName, address and telephone in schema.org, and what that is not.NAP consistencyWhether those three facts agree across the site and the directories.
Reading
Read next
- NAP consistency audit: phone, address and coordinates
- LocalBusiness schema for service-area businesses
- SEO NAP checker
Start from what you are checking
llms.txt auditdoes yours resolve, parse and match the site it describes?robots.txt for AI crawlerswhat yours actually permitsEntity map validatordoes your entitymap.json parse, and does every claim in it resolve?SEO audit toolthe technical checks, plus what AI crawlers actually receiveTechnical SEO auditcrawl access, sitemap, hosts, links and speed, checked in one scanLocal SEO auditdoes your site say who you are, where, and does every listing agree?SEO audit reports for agenciesyour name on the report, the proof still attachedWhat is a website auditWhat is a website audit? What it checks, what it costs, and how to run one freeWhat is an SEO auditWhat is an SEO audit? The checks that matter, in the order to fix themAEO auditcan ChatGPT, Claude, Perplexity and Google reach, read and quote your site?Website auditSEO, security headers, accessibility and speed, checked in one free scanSEO NAP checkername, address and phone, on the site and on the directories
You cannot pay to improve a score. A licence adds the lists behind the counts and the record over time - never a better grade.
Questions about this page
QWhat does a local SEO audit check first?
The site. Name, phone, address and LocalBusiness schema are read from the page before any directory is consulted, because a directory that disagrees with the site is not the source to trust.
QDoes it check my Google Business Profile?
No. The profile is edited in Google's dashboard. The audit checks the website, its structured data and the public directories, and whether they agree.
QHow is this different from the local SEO audit tool?
Same scan. This page is the order of the audit. The tool page is the instrument: what it reads and where the result shows up on a report.
QWhat is the difference between NAP schema and NAP consistency?
NAP schema is the name, address and telephone in the page's structured data. NAP consistency is whether those facts agree across the site and the directories. The glossary defines each one.