NAP schema
The schema.org markup that states a business's name, address and telephone on the page, usually as a LocalBusiness or Organization node with name, a PostalAddress and telephone. It is what a crawler can read without guessing the facts out of the prose.
What NAP schema means
A node that gives an address and no coordinates still forces every resolver to geocode.
What NAP schema does not show
It is not NAP consistency, which is whether those three facts agree across the site and the directories that list it. Markup that names a different phone from the visible page is a second claim, not a confirmation.
Terms this definition uses
LocalBusiness · PostalAddress · NAP consistency
Related terms in Entities and schema
Declaring who you are in a form a resolver can use without guessing.
invented value · signed business record · listing audit · listing supplier · fix receipt · structured data · JSON-LD · stable @id · entity collision · reciprocated sameAs · sameAs · knowledge graph · entity resolution · entity disambiguation · Wikidata · NAP · local citation · Organization schema · LocalBusiness · FAQPage · structured data validation · @context · agentic knowledge graph · microformats (h-card) · RDF · triple · dangling @id · RDFa and Microdata · founder edge · foundingDate · knowsAbout · unreciprocated profile · entity graph · DefinedTerm · Person schema · named entity recognition · NAP consistency · name drift · geocoding · rival roots · speakable · FAQPage schema · OpeningHoursSpecification · service area
Questions about NAP schema
What is NAP schema?
The schema.org markup that states a business's name, address and telephone on the page, usually as a LocalBusiness or Organization node with name, a PostalAddress and telephone. It is what a crawler can read without guessing the facts out of the prose.
What does NAP schema not show or guarantee?
It is what a crawler can read without guessing the facts out of the prose. It is not NAP consistency, which is whether those three facts agree across the site and the directories that list it. Markup that names a different phone from the visible page is a second claim, not a confirmation.
Which area of the glossary does NAP schema belong to?
Entities and schema: Declaring who you are in a form a resolver can use without guessing.
← NAP consistency · name drift →
See it in the full glossary · 772 terms across 19 areas.
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