@context
The JSON-LD declaration binding your keys to an external vocabulary.
What @context does not show
Without a valid context, name and description are just strings — the linked-data meaning is carried by the context, not by the key.
Where @context comes up on this site
- How to find websites using your brand name, and prove you were firstOnly list profiles that link back to you. { "@context": "https://schema.org", "@type": "Organization", "@id": "https://example.com/#org", "name": "Acme", "url": "https://example.com/", "disambiguatingDescription": "Acme at example.com, founded 2024.
- LocalBusiness schema for service-area businesses: exampleUse the exact name and phone number your business profile and listings carry. { "@context": "https://schema.org", "@type": "HomeAndConstructionBusiness", "@id": "https://example.com/#business", "name": "Example Fence Co", "url": "https://example.com/",…
- Rich Results Test vs Schema Markup Validator vs CrawlCheckIt is two separate nodes describing the business, added by two different plugins, with nothing tying them together: {"@context": "https://schema.org", "@type": "LocalBusiness", "name": "Example Fence Co", "telephone": "+1-303-555-0100"} {"@context":…
- Brand schema for multi-location businesses: link both waysIf a location types itself as a plain Organization rather than LocalBusiness , it needs the same property; that is the case we missed on the first pass. // On the parent site: the brand, with a stable @id { "@context": "https://schema.org", "@type":…
Terms this definition uses
Related terms in Entities and schema
Declaring who you are in a form a resolver can use without guessing.
invented value · signed business record · listing audit · listing supplier · fix receipt · structured data · JSON-LD · stable @id · entity collision · reciprocated sameAs · sameAs · knowledge graph · entity resolution · entity disambiguation · Wikidata · NAP · local citation · Organization schema · LocalBusiness · FAQPage · structured data validation · agentic knowledge graph · microformats (h-card) · RDF · triple · dangling @id · RDFa and Microdata · founder edge · foundingDate · knowsAbout · unreciprocated profile · entity graph · DefinedTerm · Person schema · named entity recognition · NAP consistency · NAP schema · name drift · geocoding · rival roots · speakable · FAQPage schema · OpeningHoursSpecification · service area
Questions about @context
What is @context?
The JSON-LD declaration binding your keys to an external vocabulary.
What does @context not show or guarantee?
Without a valid context, name and description are just strings — the linked-data meaning is carried by the context, not by the key.
Which area of the glossary does @context belong to?
Entities and schema: Declaring who you are in a form a resolver can use without guessing.
← structured data validation · agentic knowledge graph →
See it in the full glossary · 772 terms across 19 areas.
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