NAP
Name, address and phone number.
What NAP does not show
Its value is consistency across every place the business appears, so the failure mode worth measuring is disagreement between sources rather than absence from any one.
How CrawlCheck measures NAP
2 finding codes measure it. Each one’s share of all scans is computed from the live corpus when this page is served, not typed into it.
| Finding code | Share of scans | Guide |
|---|---|---|
NAP_NAME_DRIFT | 0.6% | NAP consistency audit: phone, address and coordinates |
NAP_UNDECLARED_LISTING | 4.4% | NAP consistency audit: phone, address and coordinates |
Every code, its rule and its current rate: the dataset page. Scan a site to see which apply to it.
Where NAP comes up on this site
- NAP consistency audit: phone, address and coordinatesA local business is identified, by every system that matters, through three fields: name, address, phone.
- Email bounce case study: every contact address failed for one characterWhere this shows up in a scan The NAP rows in the local-presence section compare the phone and address in your structured data against what the page shows and what your declared profiles carry, and the E-E-A-T proxy rows check that a contact route is…
- LocalBusiness schema for service-area businesses, checkedThe full name, address and phone comparison is in the NAP consistency audit .
- Rich Results Test vs Schema Markup Validator vs CrawlCheckShares are across every CrawlCheck scan, read live: The checks are explained in JSON-LD @id and IRI errors and the NAP consistency audit .
Terms this definition uses
Definitions that name NAP
Related terms in Entities and schema
Declaring who you are in a form a resolver can use without guessing.
invented value · signed business record · listing audit · listing supplier · fix receipt · structured data · JSON-LD · stable @id · entity collision · reciprocated sameAs · sameAs · knowledge graph · entity resolution · entity disambiguation · Wikidata · local citation · Organization schema · LocalBusiness · FAQPage · structured data validation · @context · agentic knowledge graph · microformats (h-card) · RDF · triple · dangling @id · RDFa and Microdata · founder edge · foundingDate · knowsAbout · unreciprocated profile · entity graph · DefinedTerm · Person schema · named entity recognition · NAP consistency · name drift · geocoding · rival roots · speakable · FAQPage schema · OpeningHoursSpecification · service area
Questions about NAP
What is NAP?
Name, address and phone number.
What does NAP not show or guarantee?
Its value is consistency across every place the business appears, so the failure mode worth measuring is disagreement between sources rather than absence from any one.
How does CrawlCheck measure NAP?
Through the finding codes NAP_NAME_DRIFT, NAP_UNDECLARED_LISTING, each with a stated rule, evidence bytes and a live share of scans on the dataset page.
Which area of the glossary does NAP belong to?
Entities and schema: Declaring who you are in a form a resolver can use without guessing.
← Wikidata · local citation →
See it in the full glossary · 731 terms across 19 areas.