name drift
A directory listing reached by a business's phone number that prints a name different from the one the site declares. The older name usually carries more corroboration, so an engine resolving the entity may prefer it.
What name drift does not show
It is found by searching directories by number, not by name, which would only find namesakes.
How CrawlCheck measures name drift
One finding code measures it. Its share of all scans is computed from the live corpus when this page is served, not typed into it.
| Finding code | Share of scans | Guide |
|---|---|---|
NAP_NAME_DRIFT | 0.6% | How to find other websites using your brand name online |
Every code, its rule and its current rate: the dataset page. Scan a site to see which apply to it.
Where name drift comes up on this site
- NAP consistency audit: phone, address and coordinatesFixing name drift makes the majority agree with you.
Related terms in Entities and schema
Declaring who you are in a form a resolver can use without guessing.
invented value · signed business record · listing audit · listing supplier · fix receipt · structured data · JSON-LD · stable @id · entity collision · reciprocated sameAs · sameAs · knowledge graph · entity resolution · entity disambiguation · Wikidata · NAP · local citation · Organization schema · LocalBusiness · FAQPage · structured data validation · @context · agentic knowledge graph · microformats (h-card) · RDF · triple · dangling @id · RDFa and Microdata · founder edge · foundingDate · knowsAbout · unreciprocated profile · entity graph · DefinedTerm · Person schema · named entity recognition · NAP consistency · geocoding · rival roots · speakable · FAQPage schema · OpeningHoursSpecification · service area
Questions about name drift
What is name drift?
A directory listing reached by a business's phone number that prints a name different from the one the site declares. The older name usually carries more corroboration, so an engine resolving the entity may prefer it.
What does name drift not show or guarantee?
It is found by searching directories by number, not by name, which would only find namesakes.
How does CrawlCheck measure name drift?
Through the finding code NAP_NAME_DRIFT, each with a stated rule, evidence bytes and a live share of scans on the dataset page.
Which area of the glossary does name drift belong to?
Entities and schema: Declaring who you are in a form a resolver can use without guessing.
← NAP consistency · geocoding →
See it in the full glossary · 751 terms across 19 areas.