structured data
Machine-readable statements about a page, usually JSON-LD, describing what the page is and what it is about.
What structured data means
Validity is cheap to check; agreement with the visible page is the part that is usually wrong.
Where structured data comes up on this site
- How to rank in ChatGPT: the part that is in your controlCheck it: state every important fact twice, in structured data and in visible text.
- Do AI crawlers render JavaScript? Check what they seeDoes structured data rescue a page that needs JavaScript?
- What is entity SEO? What machines must resolve to cite youFailure 2: identity claims that are not true sameAs asserts identity: this thing is the same as the thing at that URL , and structured data is read literally.
- XML sitemap audit: check the file and every URL in itOn four home-service sites we operate, the structured data declared 19 to 23 service areas each; three of the four had a real landing page for one or seven of them.
- How to find websites using your brand name, and prove you were firstPublish a short factual notice and add disambiguatingDescription and honest sameAs links to your Organization structured data.
Terms this definition uses
Definitions that name structured data
RDFa and Microdata · machine layer · entity collision · named entity recognition · FAQPage schema · dateline · SearchAction
Related terms in Entities and schema
Declaring who you are in a form a resolver can use without guessing.
invented value · signed business record · listing audit · listing supplier · fix receipt · JSON-LD · stable @id · entity collision · reciprocated sameAs · sameAs · knowledge graph · entity resolution · entity disambiguation · Wikidata · NAP · local citation · Organization schema · LocalBusiness · FAQPage · structured data validation · @context · agentic knowledge graph · microformats (h-card) · RDF · triple · dangling @id · RDFa and Microdata · founder edge · foundingDate · knowsAbout · unreciprocated profile · entity graph · DefinedTerm · Person schema · named entity recognition · NAP consistency · NAP schema · name drift · geocoding · rival roots · speakable · FAQPage schema · OpeningHoursSpecification · service area
Questions about structured data
What is structured data?
Machine-readable statements about a page, usually JSON-LD, describing what the page is and what it is about.
Which area of the glossary does structured data belong to?
Entities and schema: Declaring who you are in a form a resolver can use without guessing.
← fix receipt · JSON-LD →
See it in the full glossary · 772 terms across 19 areas.
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