JSON-LD

What JSON-LD means

It is the format search and answer engines read most reliably, which also means an error in it is an error stated confidently to machines.

Where JSON-LD comes up on this site

• JSON-LD @id errors: what breaks and how to fix itWhat an @id is for A consumer that reads JSON-LD, whether a search engine, an answer engine or a knowledge-graph pipeline, converts it to triples: subject, predicate, object.
• How to rank in ChatGPT: the part that is in your controlA fact that exists only in JSON-LD has a delivery condition attached, and some readers discard schema entirely.
• Do AI crawlers render JavaScript? Check what they seeA JSON-LD block injected by a tag manager, written by a plugin on load, or emitted during hydration has the same problem as the visible text.
• What is entity SEO? What machines must resolve to cite youThe cases that are defects, and how to fix them, are in JSON-LD @id errors .
• NAP consistency: how to check your name, address and phoneStart with the page’s own JSON-LD: the LocalBusiness or Organization node with its name , address , telephone and geo , and compare it with the footer a visitor sees.

Terms this definition uses

answer engine

Definitions that name JSON-LD

gated row · RDF · triple · RDFa and Microdata · microformats (h-card) · structured data · @context · JSON-LD compaction · JSON-LD flattening · Remote context · Context poisoning

Related terms in Entities and schema

Declaring who you are in a form a resolver can use without guessing.

invented value · signed business record · listing audit · listing supplier · fix receipt · structured data · stable @id · entity collision · reciprocated sameAs · sameAs · knowledge graph · entity resolution · entity disambiguation · Wikidata · NAP · local citation · Organization schema · LocalBusiness · FAQPage · structured data validation · @context · agentic knowledge graph · microformats (h-card) · RDF · triple · dangling @id · RDFa and Microdata · founder edge · foundingDate · knowsAbout · unreciprocated profile · entity graph · DefinedTerm · Person schema · named entity recognition · NAP consistency · NAP schema · name drift · geocoding · rival roots · speakable · FAQPage schema · OpeningHoursSpecification · service area

Questions about JSON-LD

What is JSON-LD?

The JSON serialisation of linked data, embedded in a script tag.

Which area of the glossary does JSON-LD belong to?

Entities and schema: Declaring who you are in a form a resolver can use without guessing.

← structured data  ·  stable @id →

See it in the full glossary · 772 terms across 19 areas.