microformats (h-card)
Contact and identity markup carried in HTML class attributes rather than in JSON-LD: a name, organisation, email, URL and locality that any parser can read from the page itself. Measured and shown in the schema section, and compared against the NAP where both exist.
What microformats (h-card) does not show
Not scored: adoption outside a few communities is a rounding error, and absence is not a defect.
Terms this definition uses
Related terms in Entities and schema
Declaring who you are in a form a resolver can use without guessing.
invented value · signed business record · listing audit · listing supplier · fix receipt · structured data · JSON-LD · stable @id · entity collision · reciprocated sameAs · sameAs · knowledge graph · entity resolution · entity disambiguation · Wikidata · NAP · local citation · Organization schema · LocalBusiness · FAQPage · structured data validation · @context · agentic knowledge graph · RDF · triple · dangling @id · RDFa and Microdata · founder edge · foundingDate · knowsAbout · unreciprocated profile · entity graph · DefinedTerm · Person schema · named entity recognition · NAP consistency · NAP schema · name drift · geocoding · rival roots · speakable · FAQPage schema · OpeningHoursSpecification · service area
Questions about microformats (h-card)
What is microformats (h-card)?
Contact and identity markup carried in HTML class attributes rather than in JSON-LD: a name, organisation, email, URL and locality that any parser can read from the page itself. Measured and shown in the schema section, and compared against the NAP where both exist.
What does microformats (h-card) not show or guarantee?
Contact and identity markup carried in HTML class attributes rather than in JSON-LD: a name, organisation, email, URL and locality that any parser can read from the page itself. Not scored: adoption outside a few communities is a rounding error, and absence is not a defect.
Which area of the glossary does microformats (h-card) belong to?
Entities and schema: Declaring who you are in a form a resolver can use without guessing.
← agentic knowledge graph · RDF →
See it in the full glossary · 772 terms across 19 areas.
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