AI classifier atlas · stage 6 of 16
The tests a business must pass to stay in the running at all.
89 labels, plus 5 spellings merged into them. Field names gpt-oss writes when asked to describe its evaluation; not OpenAI internals.
trust_floorA minimum trust bar during screening: a candidate below it, say a roofer with no address, license or reviews, is dropped before any ranking happens.
What you can do: Make basic legitimacy easy to find: legal name, street address, phone, license and insurance, and links to review profiles.
candidate.eligibility · also called trust level, credibility baseline · same label written as trust_floor_screen
identity_confusionA screening flag that the model cannot tell which business a source is about, such as two "Summit Plumbing" companies in nearby cities, or a site and a listing that disagree on name.
What you can do: Use one exact name everywhere and state your city and address near the name; fix listings that use variants.
entity.identity · also called identity ambiguity, identity mismatch
Checked by Field-by-field audit of your listings · Term: name-confusion
no_verifiable_licenseA screening flag that the model found no license it could confirm for a trade that normally needs one, such as an electrician or HVAC contractor. It weighs heavily against the candidate.
What you can do: Print your license number and issuing board on the site, ideally linking to the public license lookup.
credentials.status (was claims.verification in the provisional inventory: About missing licence status.) · also called license absence, unlicensed status
service_scope_fitWhether the jobs a candidate actually does match what the query needs, such as a landscaper who also removes stumps for a stump-grinding request.
What you can do: List each service you do on its own page or line, and say which jobs you do not take.
service.fit · also called service alignment, scope compatibility
license_and_insurance_verificationA screening step where the model looks for evidence a contractor is both licensed and insured, as for a roofer or tree service where damage or injury is a real risk.
What you can do: State license number, issuing authority and insurance carrier or coverage type on the site; offer certificates on request.
credentials.status (was claims.verification in the provisional inventory: About licence and insurance, credentials.) · also called license check, insurance verification
Used in 21 of 100 census runs this week: “true”
service_category_fitWhether the model places a candidate in the right trade category for the query, such as keeping a pool supply store out of results for pool repair.
What you can do: Set your primary Business Profile category correctly and make the homepage title name your main trade.
service.fit · also called category alignment, service classification · same label written as service_category_fit_screen
Checked by Your directory listings, found and matched
outdated_informationA screening flag for facts about a candidate that seem out of date, such as old hours, a former address or discontinued services, which make the model less confident recommending it.
What you can do: Update hours, address and services on the site and listings whenever they change; remove old offers.
evidence.freshness · also called obsolete data, stale information
Checked by When your page's content last really changed · Term: content-decay
dead_business_or_disconnected_presenceA screening flag that a business looks closed or abandoned: dead website, disconnected phone, listings marked closed, or no activity for years. Such candidates are usually dropped.
What you can do: Keep the site live and current, answer the listed phone, and fix any listing marked closed.
candidate.eligibility · also called inactive business, disconnected entity · same label written as dead_or_inactive_business
Checked by Anywhere that marks you closed or moved
no_verifiable_local_addressA screening flag that the model could not confirm a local street address for a candidate, as with a "Denver" mover that only shows a call center number.
What you can do: Show your full street address (or service-area base) with name and phone together on the site, matching your listings.
claims.verification · also called address absence, unverified location
Checked by Name, address and phone in one block on your page · Term: nap
plumbing_category_fitWhether a candidate is actually a plumber for a plumbing query, as opposed to a general handyman or HVAC company that lists plumbing as a side line.
What you can do: Make plumbing your clear primary category and list the specific plumbing jobs you do.
service.fit · also called plumbing alignment, plumbing suitability
remodeling_specializationWhether a candidate specializes in remodeling, such as kitchen or bath renovation, rather than only repairs or new builds, when the query asks for a remodeler.
What you can do: Give each remodeling type its own page with project photos, scope and typical timeline.
service.fit · also called remodeling expertise, renovation specialization
systematic_review_manipulationA screening flag for signs of faked or bought reviews: bursts of five-star reviews, copied wording, or platform warnings. It can remove a candidate entirely.
What you can do: Never buy or gate reviews; ask all customers evenly and respond to real reviews.
reputation.evidence · also called review fraud, manipulated feedback
unresolved_customer_complaintsA screening flag for customer complaints left without a response or fix, such as open BBB complaints against a moving company.
What you can do: Respond to and resolve complaints on BBB and review sites; note the resolution publicly.
reputation.evidence · also called complaint backlog, customer dissatisfaction · same label written as unresolved_complaints
unresolved_safety_complaintsA screening flag for open complaints about safety, such as a gas leak left by an HVAC installer or unsafe tree work. These weigh more than service complaints.
What you can do: Resolve safety complaints and say publicly what you changed; show safety training and insurance.
reputation.evidence · also called safety issues, safety complaints
unresolved_serious_complaint_patternA screening flag for a repeated pattern of serious, unresolved complaints, such as several reports of a contractor taking deposits and not finishing work.
What you can do: Fix the underlying problem, respond to each complaint, and keep a record of resolutions.
reputation.evidence · also called serious complaint trend, recurring issues
about_me_profileWhat the model takes from a candidate's About page or owner bio, such as how long a pet groomer has worked and their training, when judging who is behind the business.
What you can do: Write an About page naming the owner, background, years in trade and credentials.
entity.identity (was candidate.eligibility in the provisional inventory: About who is behind the business.) · also called profile overview, personal introduction
Term: person-schema
amenities_and_facility_fitWhether a candidate's facilities fit the request, such as a dog boarder with indoor runs and webcams, or an event venue with parking and accessibility.
What you can do: List facilities and amenities concretely, with photos and capacities.
offer.fit (was candidate.eligibility in the provisional inventory: Amenities and facilities are offer attributes.) · also called facility compatibility, amenity alignment
Used in 1 of 100 census runs this week: “0.2”
assurance_et_conditionsA label (French: insurance and conditions) for what the model finds on a candidate's insurance, warranty and terms, such as a cancellation policy or guarantee for a moving company.
What you can do: Publish warranty, cancellation and refund terms and insurance coverage on a clear page.
offer.fit (was candidate.eligibility in the provisional inventory: Warranty, terms and cancellation policy are offer terms.) · also called terms review, conditions assessment
Checked by The claims your site makes: years, prices, refund window
auto_glass_specializationWhether a candidate specializes in auto glass, such as windshield replacement and chip repair, rather than general auto body work, for an auto glass query.
What you can do: Name auto glass services specifically, plus mobile service, insurance claims handling and calibration if offered.
service.fit · also called auto glass expertise, glass repair specialization
bait_and_switch_or_predatory_pricing_patternA screening flag for bait-and-switch or predatory pricing, such as a low advertised furnace tune-up price followed by pressure to buy expensive repairs, often seen in reviews.
What you can do: Keep advertised prices honest and state what they include; address review complaints about surprise charges.
evidence.assessment (was offer.fit in the provisional inventory: Judges upsell and pricing risk from reviews.) · also called pricing manipulation, deceptive pricing
beginner_friendlyWhether a candidate suits a beginner, such as a climbing gym with intro classes or a pet store that helps first-time fish owners.
What you can do: If you serve beginners, say so with intro offers, classes or a first-timer guide.
offer.fit (was candidate.eligibility in the provisional inventory: Beginner suitability is an offer tier/style match.) · also called novice-friendly, beginner-oriented
catering_category_fitWhether a candidate actually does catering for a catering query, as opposed to a restaurant that only takes large takeout orders.
What you can do: State catering services clearly: event types, minimum orders, menus and service area.
service.fit · also called catering alignment, catering suitability
certification_verificationA screening step where the model looks for certifications it can confirm, such as manufacturer certification for a roofer or NATE for an HVAC tech.
What you can do: Name each certification and its issuer, link to the issuer's directory listing where possible.
credentials.status (was claims.verification in the provisional inventory: About certifications, credentials.) · also called certification check, credential verification
Used in 1 of 100 census runs this week
commercial_roofing_experienceWhether a roofer has commercial roofing experience, such as flat roofs on warehouses, when the query is about a commercial building rather than a house.
What you can do: Show commercial projects with roof type, building size and client type on a separate page.
service.fit (was candidate.eligibility in the provisional inventory: Specialty experience for the job asked.) · also called commercial roofing expertise, roofing experience
community_endorsementEndorsements the model finds from the local community, such as a local paper's best-of list, a neighborhood association or a sponsored team, that count in a candidate's favor.
What you can do: Link to local awards, press and community involvement from your site, naming the source.
reputation.evidence (was candidate.eligibility in the provisional inventory: Endorsements and best-of lists are reputation evidence.) · also called community support, local endorsement
Term: brand-mention
community_trustHow much local people appear to trust a candidate, judged from reviews, neighborhood forum mentions and repeat customers, such as a long-standing family hardware store.
What you can do: Encourage local reviews and point to community mentions; show years serving named neighborhoods.
reputation.evidence (was candidate.eligibility in the provisional inventory: Judged from reviews and word of mouth.) · also called community credibility, local trust
Checked by The cities your customers name in reviews
custom_property_signsA label from screening sign suppliers, probably either a candidate's name or the service of custom property and real estate signs; the model checks whether the supplier makes custom signs.
What you can do: If you make custom signs, list sign types, materials, sizes and turnaround with examples.
service.fit (was candidate.eligibility in the provisional inventory: Checks whether supplier makes custom signs.) · also called sign customization, property signage
deceptive_pricingA screening flag for prices that mislead, such as a carpet cleaner advertising $99 whole house then charging per room, often found in reviews.
What you can do: Advertise full prices with conditions stated; answer reviews about price disputes.
evidence.assessment (was offer.fit in the provisional inventory: Judges deceptive pricing risk, not offer match.) · also called misleading_pricing, price_deception
deceptive_pricing_promisesA screening flag for price promises that seem too good to be true, such as "lowest price guaranteed" or a full roof for far below the local range.
What you can do: Avoid unprovable price promises; if you price-match, state the exact terms.
evidence.assessment (was offer.fit in the provisional inventory: Judges too-good-to-be-true pricing risk.) · also called false_pricing_promises, unrealistic_price_claims
Checked by The claims your site makes: years, prices, refund window
deep_steam_capableWhether a carpet or upholstery cleaner offers deep hot-water extraction (steam) cleaning, for queries that ask for it rather than dry or surface cleaning.
What you can do: Name the cleaning methods and equipment you use, and when you use each.
service.fit (was candidate.eligibility in the provisional inventory: Whether candidate offers the specific cleaning method.) · also called steam_cleaning_expertise, advanced_steam_capability
dentistry_category_fitWhether a candidate is the right kind of dental practice for the query, such as a pediatric dentist versus an orthodontist or general practice.
What you can do: Set the correct dental specialty as your primary category and list treatments on the site.
service.fit · also called dentistry_relevance, dental_category_alignment
design_fitWhether a candidate's design ability fits the request, such as a landscaper who does design plans or a sign shop with in-house design, judged from portfolios and service lists.
What you can do: Show design work with examples and say whether design is in-house and included.
service.fit (was candidate.eligibility in the provisional inventory: Whether candidate offers design services.) · also called design_relevance, design_alignment
exclusivity_and_luxury_fitWhether a candidate fits a high-end or exclusive request, such as a luxury pet resort or a custom pool builder, judged from pricing level, materials and clientele.
What you can do: If you serve the high end, show it concretely: materials, finishes, private service, project examples.
offer.fit · also called luxury_relevance, exclusive_fit
facility_adequacyWhether a candidate's facility is big and equipped enough for the request, such as a boarding kennel's capacity or a venue's seat count.
What you can do: State capacity, size and equipment of your facility with photos.
offer.fit (was candidate.eligibility in the provisional inventory: Facility capacity is an offer attribute.) · also called facility_suitability, facility_capacity
franchise_or_brand_historyWhat the model weighs about whether a candidate is a franchise or independent and how long the brand has existed, such as a franchised restoration company versus a local family firm.
What you can do: State your founding year, ownership, and franchise affiliation clearly on the About page.
entity.identity (was candidate.eligibility in the provisional inventory: Franchise vs independent is entity identity.) · also called brand_background, franchise_experience
Checked by The claims your site makes: years, prices, refund window · Term: foundingdate
fraudulent_advertisingA screening flag for advertising the model finds false, such as claiming a license or award the business does not have, or fake "local" addresses.
What you can do: Only advertise claims you can prove; remove outdated awards and unverifiable badges.
claims.verification (was candidate.eligibility in the provisional inventory: Advertising claims found false against sources.) · also called false_advertising, misleading_ads
Checked by The claims your site makes: years, prices, refund window
future_scheduling_verificationWhether the model can confirm a candidate can be booked on a future date, such as a caterer for a wedding next June, from a booking calendar or stated lead times.
What you can do: Show booking lead times and a live calendar or booking form with real availability.
claims.verification · also called scheduling_verification, future_availability_check
generic_sign_suppliers_unfocusedA screening flag for generic sign or print shops that lack a clear specialty, such as real estate signs, when the query asks for that specialty.
What you can do: If you specialize, make that specialty your headline with a dedicated page and examples.
service.fit (was candidate.eligibility in the provisional inventory: Lacks the requested specialty, a service match.) · also called unfocused_sign_suppliers, generic_sign_providers
incomplete_portfolioA screening flag that a candidate's portfolio is thin or missing key project types, such as a remodeler with no kitchen photos for a kitchen query.
What you can do: Show recent projects for each service you sell, with photos, location and scope.
service.fit (was candidate.eligibility in the provisional inventory: Portfolio shows missing project types for the job.) · also called portfolio_deficiency, incomplete_work_samples
inconsistent_fleet_informationA screening flag that sources disagree about a candidate's vehicles, such as a limo or moving company listing different fleet sizes or vehicle types.
What you can do: List your fleet consistently with vehicle types, counts and photos, and match listings.
claims.verification (was candidate.eligibility in the provisional inventory: Sources disagree about fleet claims.) · also called fleet_inconsistency, fleet_data_variability
inconsistent_phone_numbersA screening flag that a candidate appears with different phone numbers across site and listings, which makes the model unsure it has the right business.
What you can do: Use one main phone everywhere and fix listings or tracking numbers that show others.
presence.consistency (was entity.identity in the provisional inventory: NAP consistency across site and listings.) · also called phone_number_variability, contact_inconsistency · same label written as conflicting_phone_numbers
Checked by Phone numbers printed for you that are not yours · Term: nap-consistency
inconsistent_pricing_claimsA screening flag that a candidate's prices differ between its site, ads, listings and reviews, such as $79 on the site and $129 on a directory.
What you can do: Keep one current price list and update directories and ads when prices change.
claims.verification (was offer.fit in the provisional inventory: Price claims contradict across sources.) · also called pricing_discrepancies, price_claim_variability
Checked by The claims your site makes: years, prices, refund window
inconsistent_service_scopeA screening flag that sources disagree on what a candidate does, such as a site listing tree removal while listings say lawn care only.
What you can do: Make services match across site, Business Profile and directories.
claims.verification (was service.fit in the provisional inventory: Sources disagree on service claims.) · also called service_scope_variability, service_inconsistency
Checked by Your directory listings, found and matched
insufficient_documentationA screening flag that a candidate lacks records the model expects, such as no written estimates, warranty documents or permit history for a contractor.
What you can do: Publish sample estimates, warranty terms and permit or inspection practices.
evidence.assessment (was candidate.eligibility in the provisional inventory: Judges reliability from missing records.) · also called documentation_deficiency, insufficient_records
insufficient_review_volumeA screening flag that a candidate has too few reviews for the model to judge it, such as three reviews against rivals with hundreds.
What you can do: Ask every finished customer for a review on your main profiles.
reputation.evidence · also called low_review_count, review_insufficiency
Used in 6 of 100 census runs this week: “20”
insurance_category_fitWhether a candidate is the right kind of insurance provider for the query, such as an independent agent versus a captive agent, or auto versus home insurance.
What you can do: State which insurance lines and carriers you offer, and your licensing.
service.fit (was credentials.status in the provisional inventory: Right kind of provider for the query, not credentials.) · also called insurance_relevance, insurance_category_alignment
lack_of_exclusive_featuresA screening flag that a candidate lacks the distinctive features a premium or exclusive query asks for, such as private suites at a pet resort.
What you can do: State what is genuinely distinctive about your offer with specifics and photos.
offer.fit (was candidate.eligibility in the provisional inventory: Missing premium features is an offer match.) · also called feature_deficiency, non_exclusive_offering
legal_specialization_fitWhether a lawyer or firm practices the specific area the query needs, such as family law versus personal injury, judged from practice-area pages and bar listings.
What you can do: Give each practice area its own page and show bar admission and focus.
service.fit · also called legal_expertise_fit, legal_category_alignment
Used in 2 of 100 census runs this week: “15”
licensing_and_membership_verificationA screening step where the model checks licenses and trade memberships, such as an electrician's state license and membership in a trade association.
What you can do: State license numbers and named memberships, linking to the issuing body's listings.
credentials.status (was claims.verification in the provisional inventory: About licences and memberships, credentials.) · also called licensing_verification, membership_check
licensing_verificationA screening step where the model tries to confirm a candidate's license is real and current, such as looking up a contractor number on the state board.
What you can do: Show your license number and issuing board; keep it current and consistent everywhere.
credentials.status (was claims.verification in the provisional inventory: About licence status, credentials.) · also called license_check, license_validation
Used in 16 of 100 census runs this week: “Verified Texas real estate license”
local_presence_screenA screening step judging whether a candidate is really local: a street address in the area, local listings, local reviews and community ties.
What you can do: Show local address, areas served, and local listings and reviews; mention community involvement.
candidate.eligibility · also called local_presence_assessment, community_involvement_check
Checked by Your directory listings, found and matched
low_water_fast_dry_capableWhether a carpet cleaner offers low-moisture, fast-dry cleaning, for queries asking for quick drying, such as a busy household or office.
What you can do: Name low-moisture methods and typical dry times on the service page.
service.fit (was candidate.eligibility in the provisional inventory: Whether candidate offers the specific cleaning method.) · also called fast_dry_capability, low_water_expertise
maintenance_and_usabilityHow easy a product or service is to use and maintain afterwards, such as a hot tub dealer's service plan or a lawn system's upkeep.
What you can do: Explain maintenance needs and after-sale support, with service plans and costs.
offer.fit (was candidate.eligibility in the provisional inventory: Service plans and upkeep are offer attributes.) · also called usability_assessment, service_maintenance
no_current_reviewsA screening flag that a candidate has no recent reviews, so the model cannot tell if it still performs well or is still open.
What you can do: Keep reviews flowing by asking recent customers; reply to new reviews.
reputation.evidence · also called lack_of_reviews, no_recent_feedback
Used in 4 of 100 census runs this week: “15”
no_evidence_of_regulatory_complianceA screening flag that the model found no sign a candidate meets rules for its trade, such as no lead-safe certification for a painter working on older homes.
What you can do: State the permits, certifications and regulations you comply with, with numbers where applicable.
credentials.status (was candidate.eligibility in the provisional inventory: Missing trade certification and compliance.) · also called regulatory_noncompliance, compliance_issues
no_license_or_contactA screening flag that a candidate shows neither a license nor usable contact details, a combination that usually removes it from consideration.
What you can do: Publish your license number, phone, email and address on every page footer.
credentials.status · also called missing_license, contact_information_absent
Checked by Name, address and phone in one block on your page
no_verified_booking_dataA screening flag that the model cannot confirm bookings or availability, such as a campground or venue with no booking system or calendar.
What you can do: Offer online booking or a visible availability calendar.
claims.verification (was candidate.eligibility in the provisional inventory: Cannot confirm booking or availability claims.) · also called unverified_bookings, booking_data_absent
non_real_estate_sign_focusA screening flag for sign shops whose focus is not real estate signs, used to lower them when the query asks for realtor signs.
What you can do: If you make real estate signs, give them a dedicated page with products and prices.
service.fit (was candidate.eligibility in the provisional inventory: Wrong specialty focus for the query.) · also called signage_focus, non_realty_signage
operating_status_screenA screening step checking whether a candidate is currently open and taking work, from hours, listings and closed flags.
What you can do: Keep hours current everywhere and mark temporary closures properly.
candidate.eligibility (was reputation.evidence in the provisional inventory: Operating status is a hard screen.) · also called operational_status, service_availability
Checked by Anywhere that marks you closed or moved
Used in 1 of 100 census runs this week: “Open today (check current day & hours)”
outdated_media_mentionsA screening flag that press coverage of a candidate is old, such as a 2015 news feature, so it adds little current credibility.
What you can do: Link recent press, and date older coverage clearly.
evidence.freshness · also called old_media_mentions, media_references
Term: brand-mention
outdated_portfoliosA screening flag that a candidate's work examples are old, which may not reflect current quality or staff.
What you can do: Add recent projects with dates.
evidence.freshness · also called old_portfolios, portfolio_relevance
overall_trustThe model's summary trust judgment on a candidate after weighing license, reviews, complaints and consistency of its details.
What you can do: Make credentials, reviews and contact details consistent and easy to verify across site and listings.
evidence.assessment (was candidate.eligibility in the provisional inventory: Summary trust judgment from weighed evidence.) · also called trust_level, trustworthiness_assessment
Used in 1 of 100 census runs this week: “years in business, BBB rating, license and insurance verification”
persistent_service_failuresA screening flag for repeated reports of failed service, such as no-shows, unfinished work or repeat repairs.
What you can do: Fix the cause and respond to the reports; show improvements.
reputation.evidence (was service.fit in the provisional inventory: Reports of failed service are reputation evidence.) · also called service_failures, recurring_issues
pet_odor_specialty_claimsWhether a carpet cleaner's claims of pet odor and stain removal are specific and believable, such as enzyme treatment and subfloor sealing.
What you can do: Describe your pet odor process specifically, with methods and guarantees.
claims.verification (was candidate.eligibility in the provisional inventory: Judges whether specialty claims are believable.) · also called pet_service_claims, odor_specialty
Checked by The claims your site makes: years, prices, refund window
poor_local_presenceA screening flag that a candidate has weak visibility in the area: few local listings, reviews or mentions, which lowers its local standing.
What you can do: Claim and complete local listings; earn local reviews and mentions.
presence.consistency (was candidate.eligibility in the provisional inventory: Local listings and visibility are web footprint.) · also called local_engagement, market_presence
Checked by Your directory listings, found and matched
poor_or_missing_contact_detailsA screening flag for missing or broken contact details, such as no phone or a contact form only.
What you can do: Show phone, email and address on every page, matching listings.
presence.consistency (was candidate.eligibility in the provisional inventory: Contact details are web footprint signals.) · also called contact_details_issues, missing_contact_info
Checked by Name, address and phone in one block on your page · Term: contactpoint
pratiques_trompeusesA label (French: deceptive practices) for a screening flag that a candidate misleads customers, from reviews, complaints or regulator notices.
What you can do: Resolve complaints, correct misleading claims, and keep offers honest.
evidence.assessment (was candidate.eligibility in the provisional inventory: Judges deception risk from evidence.) · also called deceptive_practices, misleading_methods
predatory_lender_alertsA screening flag for lenders with signs of predatory lending, such as hidden fees, very high rates or regulator actions.
What you can do: Publish rates, fees and licensing; respond to complaints.
evidence.assessment (was candidate.eligibility in the provisional inventory: Judges predatory lending risk from evidence.) · also called lender_alerts, predatory_lending
predatory_pricing_or_upsell_patternA screening flag for a pattern of aggressive upsells or unfair prices, such as an HVAC tech pushing replacements over repairs.
What you can do: Publish price lists and explain repair-versus-replace advice; answer upsell complaints.
evidence.assessment (was offer.fit in the provisional inventory: Upsell risk judgment, not offer match.) · also called upselling_patterns, predatory_pricing
pricing_and_transparencyWhether a candidate's prices are clear and fair: published rates or ranges, what is included, and no hidden fees.
What you can do: Publish prices or ranges and say what is included.
offer.fit · also called pricing_transparency, pricing_clarity
Checked by The claims your site makes: years, prices, refund window · Term: offer
recurrent_client_complaintsA screening flag for the same complaint recurring across clients, such as repeated late arrivals for a moving company.
What you can do: Fix the recurring issue and respond to each complaint.
reputation.evidence · also called client_complaints, recurring_issues · same label written as systematic_complaint_patterns
regulatory_complianceWhether a candidate appears to follow the rules for its trade, such as permits, licenses and safety standards.
What you can do: State permits, licenses and certifications on the site.
credentials.status (was candidate.eligibility in the provisional inventory: Permits, licences and standards are credentials.) · also called compliance_assessment, regulatory_adherence
reputation_en_ligneA label (French: online reputation) for how a candidate is seen online across reviews, forums and press.
What you can do: Earn and answer reviews; correct false information.
reputation.evidence · also called online_reputation, digital_reputation
Used in 6 of 100 census runs this week: “average rating >= 4.5 stars, number of reviews > 30, presence of awards or recognitions”
review_and_engagementHow a candidate's reviews read and whether the owner replies to them, such as detailed reviews answered by the owner.
What you can do: Reply to reviews, positive and negative, in specific terms.
reputation.evidence · also called customer_engagement, review_quality
Used in 1 of 100 census runs this week: “+2 for ≥3 recent reviews mentioning speed”
reviews_and_ratingsThe model's read of a candidate's star ratings and review content across platforms.
What you can do: Ask for reviews on major platforms and mark them up correctly.
reputation.evidence · also called customer_reviews, ratings_analysis
Term: aggregaterating
Used in 48 of 100 census runs this week: “0.2”
roofing_service_fitWhether a roofer fits the specific roofing job asked for, such as repair versus full replacement or metal versus shingle.
What you can do: List roof types and jobs you do on separate pages.
service.fit · also called roofing_fit, service_suitability
systematic_project_delaysDuring screening, the model flags a business whose reviews or complaints repeatedly mention jobs finishing late, such as a remodeler whose kitchen projects run weeks over. A repeated pattern, not one late job, counts against it.
What you can do: Reply to delay complaints with what changed, publish realistic timelines per job type, and show recent projects with start and finish dates.
reputation.evidence (was candidate.eligibility in the provisional inventory: Repeated delay pattern read from reviews and complaints.) · also called delay_trends, timeliness_issues
tile_combo_capableWhile screening, the model checks whether a business can handle a specific combination of work in one job, such as a carpet cleaner that also cleans tile and grout. Candidates that clearly offer the combination the user asked for rank higher.
What you can do: List combined services explicitly on a service page, for example "carpet and tile cleaning in one visit", rather than only on separate pages.
service.fit (was candidate.eligibility in the provisional inventory: Whether the candidate does the requested combination of work.) · also called skill_combination, capability_assessment
transparency_conditionsDuring screening, the model judges whether a business states its terms openly: pricing basis, warranty, cancellation and what is included. A pest control firm that spells out contract length and retreatment terms passes; one that hides them does not.
What you can do: Publish your terms in plain text: what the price includes, warranty length, cancellation and refund rules, contract length.
offer.fit (was candidate.eligibility in the provisional inventory: Openness of pricing, warranty and contract terms in the offer.) · also called openness_metrics, clarity_assessment
Checked by The claims your site makes: years, prices, refund window
trust_and_review_floorA minimum bar in screening that combines basic trust and review evidence: enough genuine reviews, a reasonable rating and no major red flags. A tree service with three reviews may be dropped before it is compared on anything else.
What you can do: Build a steady flow of genuine reviews on your Business Profile and major directories, and keep your listings accurate and active.
candidate.eligibility (was reputation.evidence in the provisional inventory: Hard minimum bar applied before comparison.) · also called trust_benchmark, review_baseline
Checked by Your directory listings, found and matched
trust_verificationDuring screening, the model checks whether a business's claims, such as being licensed, insured or in business since 2005, can be confirmed from its site or an independent source rather than taken at face value.
What you can do: State checkable facts with specifics: license number and issuing board, insurer, founding year, and link to the public record where one exists.
claims.verification · also called credibility_check, verification_process
Checked by The claims your site makes: years, prices, refund window
unresolved_licensing_issuesDuring screening, the model flags a business with an open licensing problem, such as a lapsed, suspended or mismatched contractor license. For an electrician or plumber this can remove the candidate entirely.
What you can do: Keep your license current, show the number and issuing board on your site, and make sure the licensed name matches your business name.
credentials.status · also called licensing_problems, compliance_issues
unresolved_pricing_complaintsDuring screening, the model flags complaints about price that look unsettled, such as surprise fees or invoices above the quote for a moving company. It reads these as a fairness and transparency risk.
What you can do: Publish how quotes work and what can change the final price, and answer pricing complaints publicly with the resolution.
reputation.evidence · also called pricing_disputes, cost_issues
unresolved_regulatory_issuesDuring screening, the model flags open regulatory matters, such as a state enforcement action, health-code violations at a restaurant or an unresolved permit dispute, as a compliance risk for the candidate.
What you can do: Resolve open regulatory matters and, where appropriate, state current compliance status and inspection results on your site.
evidence.assessment (was candidate.eligibility in the provisional inventory: Judges compliance risk from regulatory matters, not a pass/fail screen.) · also called regulatory_concerns, compliance_risks
unresolved_service_complaintsDuring screening, the model flags complaints about service itself, such as no-shows, rude staff or missed appointments at an HVAC company, that remain unanswered or keep recurring.
What you can do: Answer service complaints publicly with what you fixed, and keep recent positive reviews flowing so old issues are not the latest word.
reputation.evidence · also called service_issues, customer_feedback
Used in 5 of 100 census runs this week: “Positive comments on response time, workmanship, and pricing.”
unresolved_workmanship_complaintsDuring screening, the model flags complaints about the quality of finished work, such as a leaking roof after replacement or uneven tile, that have not been addressed. These count against a contractor's reliability.
What you can do: Respond to workmanship complaints with the fix, publish your workmanship warranty, and show completed projects with photos.
reputation.evidence · also called quality_complaints, craftsmanship_issues
unverified_license_or_insuranceDuring screening, the model flags a business whose license or insurance it could not confirm, for example a roofer that says "licensed and insured" but gives no license number or insurer anywhere it can read.
What you can do: Print your license number, issuing authority and insurance carrier on your site in text, and match them on your Business Profile and directories.
credentials.status · also called license_check, insurance_verification
Checked by The claims your site makes: years, prices, refund window
vendor_specializationDuring screening, the model judges what a business specializes in and whether that matches the request, for example a fence company that focuses on cedar privacy fences versus a general handyman offering fences among twenty other services.
What you can do: Give each core specialty its own page with specifics: materials, job types, typical projects and areas served.
service.fit · also called specialization_assessment, expertise_evaluation
verification_of_pricing_and_policyDuring screening, the model checks whether a business's stated prices and policies, such as a flat diagnostic fee, refund window or price-match promise, are stated clearly and consistently enough to rely on.
What you can do: State prices and policies in text on your site, keep them identical on listings, and date them when they change.
claims.verification · also called pricing_verification, policy_check
Checked by The claims your site makes: years, prices, refund window