Glossary · Answer engines and retrieval

brand mention

A model naming your brand in an answer. Distinct from a citation: a mention carries no link and no source attribution, so it cannot be traced back to a page you control.

Terms this definition uses

citation

Answer engines and retrieval

How a generated answer gets made, and what your page is competing for inside it.

AEO · GEO · AI visibility score · share of voice · prompt set · RAG · grounding · training data · embedding · chunking · context window · token · hallucination · refusal · AI Overview · answer engine · citation · retrieval · hallucinated attribution · Hybrid search · Re-ranking · Passage ranking · Query fan-out · Chunk boundary · BM25 · cross-encoder · AI Mode · information gain · dense retrieval

← prompt set  ·  RAG →

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