Glossary · Answer engines and retrieval

GEO

A newer name for the same activity as AEO. The two terms are used interchangeably in practice and no consistent technical distinction has been established between them.

Answer engines and retrieval

How a generated answer gets made, and what your page is competing for inside it.

AEO · AI visibility score · share of voice · prompt set · brand mention · RAG · grounding · training data · embedding · chunking · context window · token · hallucination · refusal · AI Overview · answer engine · citation · retrieval · hallucinated attribution · Hybrid search · Re-ranking · Passage ranking · Query fan-out · Chunk boundary · BM25 · cross-encoder · AI Mode · information gain · dense retrieval

← AEO  ·  AI visibility score →

See it in the full glossary · 579 terms across 19 areas. Scan a site to see which of these apply to it.