Glossary · Answer engines and retrieval

AI visibility score

A composite number sold by several tools to represent how visible a brand is to language models. There is no shared definition, no published methodology across vendors, and no engine endorses any of them. Two tools can score the same site 40 and 85 and both be internally consistent.

Answer engines and retrieval

How a generated answer gets made, and what your page is competing for inside it.

AEO · GEO · share of voice · prompt set · brand mention · RAG · grounding · training data · embedding · chunking · context window · token · hallucination · refusal · AI Overview · answer engine · citation · retrieval · hallucinated attribution · Hybrid search · Re-ranking · Passage ranking · Query fan-out · Chunk boundary · BM25 · cross-encoder · AI Mode · information gain · dense retrieval

← GEO  ·  share of voice →

See it in the full glossary · 579 terms across 19 areas. Scan a site to see which of these apply to it.