Glossary · Answer engines and retrieval

AEO

Optimising to be quoted inside a generated answer rather than ranked in a list of links. The practices overlap heavily with SEO; what differs is the outcome measured. No engine publishes a ranking function for answers, so any claim to optimise for one is inference from correlation.

Terms this definition uses

Inference

Answer engines and retrieval

How a generated answer gets made, and what your page is competing for inside it.

GEO · AI visibility score · share of voice · prompt set · brand mention · RAG · grounding · training data · embedding · chunking · context window · token · hallucination · refusal · AI Overview · answer engine · citation · retrieval · hallucinated attribution · Hybrid search · Re-ranking · Passage ranking · Query fan-out · Chunk boundary · BM25 · cross-encoder · AI Mode · information gain · dense retrieval

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