Glossary · Answer engines and retrieval
share of voice
The proportion of sampled answers mentioning your brand versus named competitors. Meaningful only alongside its sample size, its prompt set and its date. A share of voice quoted without those three is a number without a denominator.
Terms this definition uses
Answer engines and retrieval
How a generated answer gets made, and what your page is competing for inside it.
AEO · GEO · AI visibility score · prompt set · brand mention · RAG · grounding · training data · embedding · chunking · context window · token · hallucination · refusal · AI Overview · answer engine · citation · retrieval · hallucinated attribution · Hybrid search · Re-ranking · Passage ranking · Query fan-out · Chunk boundary · BM25 · cross-encoder · AI Mode · information gain · dense retrieval
← AI visibility score · prompt set →
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