Glossary · Answer engines and retrieval

chunking

Splitting a page into passages before indexing. A page can be retrieved as one passage that reads badly out of context, which is why a self-contained paragraph is easier to quote than one that depends on the paragraph above it.

Answer engines and retrieval

How a generated answer gets made, and what your page is competing for inside it.

AEO · GEO · AI visibility score · share of voice · prompt set · brand mention · RAG · grounding · training data · embedding · context window · token · hallucination · refusal · AI Overview · answer engine · citation · retrieval · hallucinated attribution · Hybrid search · Re-ranking · Passage ranking · Query fan-out · Chunk boundary · BM25 · cross-encoder · AI Mode · information gain · dense retrieval

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