Glossary · Measurement and evidence
presence rate
The share of runs of the same prompt, across models and days, in which a page or brand appears in the answer at all.
What presence rate means
The share of runs of the same prompt, across models and days, in which a page or brand appears in the answer at all. It measures stability rather than rank: a page present in nine of ten runs is a fact an engine has settled on, a page present in three is not.
What presence rate can and cannot support
| It can support | It cannot support |
|---|---|
| The share of runs of the same prompt, across models and days, in which a page or brand appears in the answer at all. | It measures stability rather than rank: a page present in nine of ten runs is a fact an engine has settled on, a page present in three is not. |
Related terms in Measurement and evidence
The vocabulary for saying how strongly something is known.
evidence level · false positive · denominator note · percentile rank · population baseline · cohort asymmetry · self-audit invariant · unscored measurement · dated series · change receipt · regression · finding age · graded through a wall · self-audit · placeholder in record · fetcher disagreement · own-host loop · score version · row review · double-counted defect · cosmetic row · gated row · log file analysis · AI referral attribution · finding fingerprint · finding state · headroom · fix list · render gap · lab data · Lighthouse · RUM · LCP · CLS · INP · topicality · intent coverage · canary · citation rate · answer stability
Questions about presence rate
What is presence rate?
The share of runs of the same prompt, across models and days, in which a page or brand appears in the answer at all.
What does presence rate not show or guarantee?
It measures stability rather than rank: a page present in nine of ten runs is a fact an engine has settled on, a page present in three is not.
Which area of the glossary does presence rate belong to?
Measurement and evidence: The vocabulary for saying how strongly something is known.
← citation rate · answer stability →
See it in the full glossary · 668 terms across 19 areas.