E-E-A-T

Experience, expertise, authoritativeness, trustworthiness. A framework from Google rater guidelines, not a measurable score.

What E-E-A-T does not show

Nothing on a page can be tested to return an E-E-A-T value.

E-E-A-T is not on the wire. Here is what a crawler can measure instead.Every third SEO tool now has an E-E-A-T score.
33 AI visibility tools measured: a third publish llms.txt, none an entity mapSince this post was written the battery has grown by three sections, E-E-A-T proxies, an RDF reading of the schema, and accessibility structure, and the reports linked here regenerate under the current battery, so a vendor's number today may differ from…
llms.txt adoption rate: how many sites actually publish oneHow the scan reads them The local-presence section scores opening hours, telephone and geo on the business node directly, and the E-E-A-T proxy rows check that a contact route is declared at all.
Email bounce case study: every contact address failed for one characterWhere this shows up in a scan The NAP rows in the local-presence section compare the phone and address in your structured data against what the page shows and what your declared profiles carry, and the E-E-A-T proxy rows check that a contact route is…

Whether a page can be found and kept, separately from whether it can be fetched.

Experience, expertise, authoritativeness, trustworthiness. A framework from Google rater guidelines, not a measurable score.

A framework from Google rater guidelines, not a measurable score. Nothing on a page can be tested to return an E-E-A-T value.

Indexing and discovery: Whether a page can be found and kept, separately from whether it can be fetched.

See it in the full glossary · 731 terms across 19 areas.