Glossary · Indexing and discovery
topical authority
The idea that covering a subject thoroughly improves standing across it. Widely held and hard to test on one site, because coverage and quality usually change together.
Terms this definition uses
Indexing and discovery
Whether a page can be found and kept, separately from whether it can be fetched.
index coverage · canonical · noindex · X-Robots-Tag · orphan page · E-E-A-T · E-E-A-T proxies · Soft 404 · case consistency · accessibility structure · landmark region · accessible name · skip link · main landmark · alt attribute · form control name · duplicate id · IndexNow · faceted navigation
← E-E-A-T proxies · Soft 404 →
See it in the full glossary · 579 terms across 19 areas. Scan a site to see which of these apply to it.