E-E-A-T proxies
The machine-readable statements a site makes that a reader could use as evidence of experience, expertise, authoritativeness and trust: a named person and what qualifies them, corroborating profiles, typed authors and dates on articles, who runs the organisation, how to reach it, and whether the about, contact and policy pages are linked.
What E-E-A-T proxies means
Each is measurable; none of them IS the quality it stands in for.
Terms this definition uses
Related terms in Indexing and discovery
Whether a page can be found and kept, separately from whether it can be fetched.
nosnippet · max-snippet · max-image-preview · unavailable_after · noimageindex · index coverage · canonical · noindex · X-Robots-Tag · orphan page · E-E-A-T · topical authority · Soft 404 · case consistency · accessibility structure · landmark region · accessible name · skip link · main landmark · alt attribute · form control name · duplicate id · IndexNow · faceted navigation · thin content · duplicate content · near-duplicate · boilerplate · MinHash · shingle · dead anchor · placeholder content · image placeholder · alt text · EXIF
Questions about E-E-A-T proxies
What is E-E-A-T proxies?
The machine-readable statements a site makes that a reader could use as evidence of experience, expertise, authoritativeness and trust: a named person and what qualifies them, corroborating profiles, typed authors and dates on articles, who runs the organisation, how to reach it, and whether the about, contact and policy pages are linked.
Which area of the glossary does E-E-A-T proxies belong to?
Indexing and discovery: Whether a page can be found and kept, separately from whether it can be fetched.
← E-E-A-T · topical authority →
See it in the full glossary · 772 terms across 19 areas.
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