Glossary · Indexing and discovery
placeholder content
Text that was never meant to ship: lorem ipsum, 'Test content', an empty template section, a string like NaN or undefined leaked from code.
What placeholder content means
Text that was never meant to ship: lorem ipsum, 'Test content', an empty template section, a string like NaN or undefined leaked from code. A check for it must match whole tokens, because a substring match accuses any URL that happens to contain the letters.
What placeholder content can and cannot support
| It can support | It cannot support |
|---|---|
| A check for it must match whole tokens, because a substring match accuses any URL that happens to contain the letters. | Text that was never meant to ship: lorem ipsum, 'Test content', an empty template section, a string like NaN or undefined leaked from code. |
How CrawlCheck measures placeholder content
One finding code in the scanner read this. The share of all scans carrying each is computed from the live corpus when this page is served, not typed into it.
| Finding code | Share of scans | Guide |
|---|---|---|
PLACEHOLDER_CONTENT | 0.2% | dataset |
Every code, its rule and its current rate: the dataset page. Scan a site to see which apply to it.
Terms this definition uses
Related terms in Indexing and discovery
Whether a page can be found and kept, separately from whether it can be fetched.
index coverage · canonical · noindex · X-Robots-Tag · orphan page · E-E-A-T · E-E-A-T proxies · topical authority · Soft 404 · case consistency · accessibility structure · landmark region · accessible name · skip link · main landmark · alt attribute · form control name · duplicate id · IndexNow · faceted navigation · thin content · duplicate content · near-duplicate · boilerplate · MinHash · shingle · dead anchor · image placeholder · alt text · EXIF
Questions about placeholder content
What is placeholder content?
Text that was never meant to ship: lorem ipsum, 'Test content', an empty template section, a string like NaN or undefined leaked from code.
What does placeholder content not show or guarantee?
Text that was never meant to ship: lorem ipsum, 'Test content', an empty template section, a string like NaN or undefined leaked from code.
How does CrawlCheck measure placeholder content?
Through the finding code PLACEHOLDER_CONTENT, each with a stated rule, evidence bytes and a live share of scans on the dataset page.
Which area of the glossary does placeholder content belong to?
Indexing and discovery: Whether a page can be found and kept, separately from whether it can be fetched.
← dead anchor · image placeholder →
See it in the full glossary · 668 terms across 19 areas.