Glossary · Content architecture and SEO
Historical optimization
Updating established pages using current performance and information rather than publishing replacements. It preserves accumulated signals but can erase useful historical context if done carelessly.
Terms this definition uses
Content architecture and SEO
How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh
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