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Glossary · Content architecture and SEO

Navigational query

A query intended to reach a known site, brand, or page.

What Navigational query means

Brand appearance is expected here and says little about non-branded topical visibility.

Related terms in Content architecture and SEO

How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

lang attribute · x-default · Search intent · Query class · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · local pack · Google Business Profile · data aggregator · Data Axle

Questions about Navigational query

What is Navigational query?

A query intended to reach a known site, brand, or page.

Which area of the glossary does Navigational query belong to?

Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

← Query class · Informational query →

See it in the full glossary · 772 terms across 19 areas.

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