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Library Pricing Sign in

Glossary · Content architecture and SEO

Link equity

An informal name for ranking value believed to pass through links.

What Link equity does not show

Engines do not publish a page-level quantity that external tools can measure directly.

Related terms in Content architecture and SEO

How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

lang attribute · x-default · Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · local pack · Google Business Profile · data aggregator · Data Axle

Questions about Link equity

What is Link equity?

An informal name for ranking value believed to pass through links.

What does Link equity not show or guarantee?

Engines do not publish a page-level quantity that external tools can measure directly.

Which area of the glossary does Link equity belong to?

Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

← Redirected internal link · PageRank →

See it in the full glossary · 772 terms across 19 areas.

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