Anchor text

The visible or accessible label of a link. It supplies context about the destination, while repeated keyword-heavy text can be unhelpful or manipulative.

Content architecture and SEO

How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization

← Internal link · Link context →

See it in the full glossary · 579 terms across 19 areas. Scan a site to see which of these apply to it.