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Library Pricing Sign in

Glossary · Content architecture and SEO

Anchor text

The visible or accessible label of a link.

What Anchor text means

It supplies context about the destination, while repeated keyword-heavy text can be unhelpful or manipulative.

Where Anchor text comes up on this site

Meta robots vs X-Robots-Tag vs robots.txt: which one controls indexingIt says nothing about whether the URL may appear in results; search engines index disallowed URLs from anchor text and external links, with no title and no snippet, for years.

Related terms in Content architecture and SEO

How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

lang attribute · x-default · Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · local pack · Google Business Profile · data aggregator · Data Axle

Questions about Anchor text

What is Anchor text?

The visible or accessible label of a link.

Which area of the glossary does Anchor text belong to?

Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

← Internal link · Link context →

See it in the full glossary · 772 terms across 19 areas.

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