Glossary · Content architecture and SEO
local pack
The block of map results, usually three, that a search engine shows for a query with local intent.
What local pack means
The block of map results, usually three, that a search engine shows for a query with local intent. Placement in it is driven by the business profile and its corroboration far more than by the website, which is why a site can rank on the page and be absent from the pack, or the reverse.
What local pack can and cannot support
| It can support | It cannot support |
|---|---|
| The block of map results, usually three, that a search engine shows for a query with local intent. | Placement in it is driven by the business profile and its corroboration far more than by the website, which is why a site can rank on the page and be absent from the pack, or the reverse. |
Terms this definition uses
Definitions that name local pack
Related terms in Content architecture and SEO
How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · Google Business Profile · data aggregator · Data Axle
Questions about local pack
What is local pack?
The block of map results, usually three, that a search engine shows for a query with local intent.
What does local pack not show or guarantee?
Placement in it is driven by the business profile and its corroboration far more than by the website, which is why a site can rank on the page and be absent from the pack, or the reverse.
Which area of the glossary does local pack belong to?
Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
← parked domain · Google Business Profile →
See it in the full glossary · 668 terms across 19 areas.