Information architecture
The organization, labeling, and linking of content so people and machines can locate it.
What Information architecture does not show
A clean hierarchy supports discovery without guaranteeing that every page is valuable.
Related terms in Content architecture and SEO
How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
lang attribute · x-default · Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · local pack · Google Business Profile · data aggregator · Data Axle
Questions about Information architecture
What is Information architecture?
The organization, labeling, and linking of content so people and machines can locate it.
What does Information architecture not show or guarantee?
A clean hierarchy supports discovery without guaranteeing that every page is valuable.
Which area of the glossary does Information architecture belong to?
Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
← Entity-first content · Taxonomy →
See it in the full glossary · 772 terms across 19 areas.
Free browser extension
See this on any site you visit, in one click.
CrawlCheck for Chrome grades every site you visit A–F and shows, from your own browser, what search engines and AI assistants are actually served. Free, no account.