Heading hierarchy

The ordered use of heading levels to expose document structure. Visual size alone does not create a heading, and valid levels do not guarantee coherent organization.

Content architecture and SEO

How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization

← Semantic HTML · Internal link →

See it in the full glossary · 579 terms across 19 areas. Scan a site to see which of these apply to it.