Commercial investigation

Research comparing products, vendors, prices, or approaches before a decision. It sits between information seeking and transaction and often changes across the journey.

Terms this definition uses

Product

Content architecture and SEO

How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

Search intent · Query class · Navigational query · Informational query · Transactional query · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization

← Transactional query · Entity-first content →

See it in the full glossary · 579 terms across 19 areas. Scan a site to see which of these apply to it.