Commercial investigation
Research comparing products, vendors, prices, or approaches before a decision.
What Commercial investigation means
It sits between information seeking and transaction and often changes across the journey.
Terms this definition uses
Related terms in Content architecture and SEO
How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
Search intent · Query class · Navigational query · Informational query · Transactional query · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · local pack · Google Business Profile · data aggregator · Data Axle
Questions about Commercial investigation
What is Commercial investigation?
Research comparing products, vendors, prices, or approaches before a decision.
Which area of the glossary does Commercial investigation belong to?
Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
← Transactional query · Entity-first content →
See it in the full glossary · 751 terms across 19 areas.