Glossary · Content architecture and SEO
Google Business Profile
The business record Google maintains for a local entity: name, category, hours, service area, reviews, photos.
What Google Business Profile means
The business record Google maintains for a local entity: name, category, hours, service area, reviews, photos. It is the primary source for the local pack and for most assistant answers about a local business, and its facts win over the website's when the two disagree.
Where Google Business Profile comes up on this site
- The Denver Post publishes coordinates that put its newsroom 10,668 km awayWe cannot see inside anyone’s ranking system, and a newspaper of this size has hundreds of stronger location signals - a Google Business Profile, decades of citations, an address printed on the masthead.
Terms this definition uses
Service · service area · Review · local pack
Definitions that name Google Business Profile
Related terms in Content architecture and SEO
How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
Search intent · Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · local pack · data aggregator · Data Axle
Questions about Google Business Profile
What is Google Business Profile?
The business record Google maintains for a local entity: name, category, hours, service area, reviews, photos.
Which area of the glossary does Google Business Profile belong to?
Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
← local pack · data aggregator →
See it in the full glossary · 668 terms across 19 areas.