Search intent
The task a searcher appears to be trying to complete, commonly informational, navigational, commercial, or transactional.
What Search intent does not show
Intent is inferred from behavior and results, not directly disclosed by the person.
Related terms in Content architecture and SEO
How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization · answer block · apex domain · alias domain · parked domain · local pack · Google Business Profile · data aggregator · Data Axle
Questions about Search intent
What is Search intent?
The task a searcher appears to be trying to complete, commonly informational, navigational, commercial, or transactional.
What does Search intent not show or guarantee?
Intent is inferred from behavior and results, not directly disclosed by the person.
Which area of the glossary does Search intent belong to?
Content architecture and SEO: How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.
See it in the full glossary · 751 terms across 19 areas.