Search intent

The task a searcher appears to be trying to complete, commonly informational, navigational, commercial, or transactional. Intent is inferred from behavior and results, not directly disclosed by the person.

Content architecture and SEO

How pages, links and intent are organised so an entity is findable, and what a link or a structure can and cannot transfer.

Query class · Navigational query · Informational query · Transactional query · Commercial investigation · Entity-first content · Information architecture · Taxonomy · Ontology · Topic cluster · Pillar page · Content hub · Semantic HTML · Heading hierarchy · Internal link · Anchor text · Link context · Deep link · Broken link · Redirected internal link · Link equity · PageRank · Dofollow · Nofollow · Sponsored link · User-generated link · External link · Inbound link · Referring domain · Link neighborhood · Orphaned entity · Content decay · Content refresh · Historical optimization

Query class →

See it in the full glossary · 579 terms across 19 areas. Scan a site to see which of these apply to it.